15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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Black
TV Ratings for Week of Aug. 16 - 22 Will
it take black audiences to save the NFL on TV this season?
(August 24, 2010) Summer vacation is over, school's open again, and
families are getting back to their old habits -- like watching football.
NBC's Sunday Night Football pre-season match-up between the Vikings and
the 49er's was the No.1 show of the week in black homes, with nearly two
million tuning in. Whites households were also just as loyal in their
viewing of that game and made it No.1.
But the Thursday night game on Fox between the Patriots and the Falcons
was not as popular with white viewers as it was with blacks. It was the
No.2 show in the Top 25 of the week's most popular shows with black
viewers and nearly 1.5 million watched. Among the top shows in white
households, that game was No.19 with only 5.8 million tuning in.
It will be interesting to see if black and white NFL fans show to same
loyalty to the games this season regardless of what night they're played
on.
Fox scored a rare win by taking the most watched TV network title away
from CBS. It had a total of 8.3 million viewers for eight of its shows
on the Top 25. CBS was second with 6.8 million watching eight of its
shows. NBC took third, capturing 4.7 million watchers for four shows.
According to Nielsen there were 25.7 million black viewers for all Top
25 shows, or 18 percent more than the previous week.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of
AA | No. Viewers 2+
1
NBC NFL
PRE-SEASON 8/22
NBC
9.8
4.8
1,803
2
NFL ON FOX
PRESEASON 2
FOX
7.8
3.9
1,458
3
NBC NFL
PRE-SSN PRKCK8/22
NBC
7.0
3.4
1,271
4
NFL ON FOX
PRESEASON 1
FOX
6.9
3.5
1,326
5
NCIS: LOS
ANGELES
CBS
5.9
2.5
931
6
WIPEOUT-TUES
ABC
5.7
3.5
1,320
7
NCIS
CBS
5.5
2.4
887
8
NFL ON FOX
PRESN PST GUN1
FOX
5.5
2.5
953
9
NFL ON FOX
PRESN PRE-KIC1
FOX
5.5
2.7
1,029
10
FAMILY GUY
FOX
5.3
3.0
1,139
11
PRMTME:WHT
WOULD U DO-TUE
ABC
5.3
2.8
1,062
12
FAMILY
GUY-SUN 9:30P
FOX
5.2
3.0
1,116
13
CSI: NY
CBS
5.1
2.3
848
14
CRIMINAL
MINDS
CBS
5.1
2.3
862
15
AMW:
AMERICA FIGHTS BACK
FOX
5.0
2.7
1,003
16
THE GOOD
WIFE
CBS
4.9
2.1
800
17
CLEVELAND
FOX
4.8
2.8
1,044
18
FLASHPOINT
CBS
4.8
2.4
909
19
SHAQ VS.
ABC
4.7
2.9
1,070
20
AMERICA'S
GOT TALENT-TUE
NBC
4.6
2.5
940
21
NFL ON FOX
PRESN PRE-KIC2
FOX
4.5
2.0
758
22
THE
MENTALIST
CBS
4.5
2.2
819
23
CSI: MIAMI
CBS
4.5
2.0
754
24
DATELINE
SUN-7PM
NBC
4.3
1.9
729
25
WIPEOUT-THURS
ABC
4.3
2.4
898
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
