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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

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Business address:
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Suite 210
Chicago, IL 60604
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info@targetmarketnews.com
 

Black TV Ratings for Week of Aug. 16 - 22
Will it take black audiences to save the NFL on TV this season?

(August 24, 2010) Summer vacation is over, school's open again, and families are getting back to their old habits -- like watching football. NBC's Sunday Night Football pre-season match-up between the Vikings and the 49er's was the No.1 show of the week in black homes, with nearly two million tuning in. Whites households were also just as loyal in their viewing of that game and made it No.1.

But the Thursday night game on Fox between the Patriots and the Falcons was not as popular with white viewers as it was with blacks. It was the No.2 show in the Top 25 of the week's most popular shows with black viewers and nearly 1.5 million watched. Among the top shows in white households, that game was No.19 with only 5.8 million tuning in.

It will be interesting to see if black and white NFL fans show to same loyalty to the games this season regardless of what night they're played on.

Fox scored a rare win by taking the most watched TV network title away from CBS. It had a total of 8.3 million viewers for eight of its shows on the Top 25. CBS was second with 6.8 million watching eight of its shows. NBC took third, capturing 4.7 million watchers for four shows.

According to Nielsen there were 25.7 million black viewers for all Top 25 shows, or 18 percent more than the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

NBC NFL PRE-SEASON 8/22

NBC

9.8

4.8

1,803

2

NFL ON FOX PRESEASON 2

FOX

7.8

3.9

1,458

3

NBC NFL PRE-SSN PRKCK8/22

NBC

7.0

3.4

1,271

4

NFL ON FOX PRESEASON 1

FOX

6.9

3.5

1,326

5

NCIS: LOS ANGELES

CBS

5.9

2.5

931

6

WIPEOUT-TUES

ABC

5.7

3.5

1,320

7

NCIS

CBS

5.5

2.4

887

8

NFL ON FOX PRESN PST GUN1

FOX

5.5

2.5

953

9

NFL ON FOX PRESN PRE-KIC1

FOX

5.5

2.7

1,029

10

FAMILY GUY

FOX

5.3

3.0

1,139

11

PRMTME:WHT WOULD U DO-TUE

ABC

5.3

2.8

1,062

12

FAMILY GUY-SUN 9:30P

FOX

5.2

3.0

1,116

13

CSI: NY

CBS

5.1

2.3

848

14

CRIMINAL MINDS

CBS

5.1

2.3

862

15

AMW: AMERICA FIGHTS BACK

FOX

5.0

2.7

1,003

16

THE GOOD WIFE

CBS

4.9

2.1

800

17

CLEVELAND

FOX

4.8

2.8

1,044

18

FLASHPOINT

CBS

4.8

2.4

909

19

SHAQ VS.

ABC

4.7

2.9

1,070

20

AMERICA'S GOT TALENT-TUE

NBC

4.6

2.5

940

21

NFL ON FOX PRESN PRE-KIC2

FOX

4.5

2.0

758

22

THE MENTALIST

CBS

4.5

2.2

819

23

CSI: MIAMI

CBS

4.5

2.0

754

24

DATELINE SUN-7PM

NBC

4.3

1.9

729

25

WIPEOUT-THURS

ABC

4.3

2.4

898

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart



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