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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

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Black Enterprise magazine launches iPad edition with Toyota as sponsor

(August 24, 2010) Black Enterprise, the nation's premier business and wealth building resource for African Americans, announced that a digital edition of the publication designed exclusively for the Apple iPad will be now available for download. The release makes Black Enterprise the first African American-owned and operated magazine to provide its content through the iPad app.

The initial offering of its 40th Anniversary Collectors Edition plus Best Companies for Diversity issue will be made available for download at the Apple App store at no cost—allowing maximum opportunity for users to experience the brand that defines black business success in this exciting new format. Subsequent issues, complete with a host of exclusive interactive and multimedia content, will be priced at $1.99.

Toyota serves as the inaugural launch sponsor of Black Enterprise iPad app. "Exploring new platforms to communicate with our consumers is a core tenet here at Toyota. This is very much in line with Toyota's strategy to communicate with consumers in cutting edge environments that complements our leadership in technology and innovation," commented Dionne Colvin, Manager, National Media for Toyota USA.

"We are excited to be a part of this great new advertising frontier," added Don Moore, President of Burrell Digital, Toyota's African American consumer agency. "Black Enterprise is an important partner and the opportunity to develop exclusive content for the iPad platform on behalf of Toyota was an exciting challenge for our team."

"Exploring new platforms to communicate with our consumers is a core tenet here at Toyota. This is very much in line with Toyota's strategy to communicate with consumers in cutting edge environments that complements our leadership in technology and innovation"

"Black Enterprise is now on the cutting edge of technology, delivering content and services in any form accessible to our audience," says President & CEO Earl "Butch" Graves Jr. "Our mission to uplift African Americans by building on the cornerstones of economic empowerment has never been more vital. We've organized our Black Enterprise app to specifically give users the most valuable, proprietary information wherever and whenever they need it—offering the tools to achieve business and career success in record time. Our iPad app truly takes Wealth for Life to the next level."

Highlights of Black Enterprise magazine's iPad app include:

Exclusive content not found in the printed edition with initial video offerings from trailblazers Robert Johnson, R. Donohue Peebles, Richard "Dick" Parsons, Michael Lee-Chin, Ursula Burns, Don Barden, Russell Simmons and Tyler Perry.

Video clips from Our World with Black Enterprise, Black Enterprise Business Report, and multimedia Wealth for Life content from our award-winning editorial team

Games, graphs and charts that bring pages to life

Reader accounts that give users the ability to sign-in to custom accounts, allowing them to share, bookmark and reference personal notes.

Integrated browser allows users to select their desired content with color-coded categories, itemized display of pages, photos, videos, bookmarks and ads with details on the page count and the corresponding multi-media featuring captions that link readers back to articles.

Notes provide users with the ability to take, reference and share notations on the resources they're accessing in real-time.

Search function takes users to the next level of content-access; users are able to perform granular keyword searches including featured names, tools, brands and services with instant access to the referenced content.

The Black Enterprise iPad app was designed internally by Black Enterprise staff and developed in partnership with technology experts Ali Sharif, David Maisel and Ed Young Founders of f2f | 6Sixty digital. It is available for download now at the Apple App store and at iTunes. For more information visit www.blackentrprise.com/ipad.


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