15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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Black Enterprise magazine launches iPad edition with Toyota as sponsor
(August
24, 2010) Black Enterprise, the nation's premier business and wealth
building resource for African Americans, announced that a digital
edition of the publication designed exclusively for the Apple iPad will
be now available for download. The release makes Black Enterprise the
first African American-owned and operated magazine to provide its
content through the iPad app.
The initial offering of its 40th Anniversary Collectors Edition plus
Best Companies for Diversity issue will be made available for download
at the Apple App store at no cost—allowing maximum opportunity for users
to experience the brand that defines black business success in this
exciting new format. Subsequent issues, complete with a host of
exclusive interactive and multimedia content, will be priced at $1.99.
Toyota serves as the inaugural launch sponsor of Black Enterprise iPad
app. "Exploring new platforms to communicate with our consumers is a
core tenet here at Toyota. This is very much in line with Toyota's
strategy to communicate with consumers in cutting edge environments that
complements our leadership in technology and innovation," commented
Dionne Colvin, Manager, National Media for Toyota USA.
"We are excited to be a part of this great new advertising frontier,"
added Don Moore, President of Burrell Digital, Toyota's African American
consumer agency. "Black Enterprise is an important partner and the
opportunity to develop exclusive content for the iPad platform on behalf
of Toyota was an exciting challenge for our team."
"Exploring new platforms to communicate with our consumers is a core
tenet here at Toyota. This is very much in line with Toyota's strategy
to communicate with consumers in cutting edge environments that
complements our leadership in technology and innovation"
"Black Enterprise is now on the cutting edge of technology, delivering
content and services in any form accessible to our audience," says
President & CEO Earl "Butch" Graves Jr. "Our mission to uplift African
Americans by building on the cornerstones of economic empowerment has
never been more vital. We've organized our Black Enterprise app to
specifically give users the most valuable, proprietary information
wherever and whenever they need it—offering the tools to achieve
business and career success in record time. Our iPad app truly takes
Wealth for Life to the next level."
Highlights of Black Enterprise magazine's iPad app include:
Exclusive content not found in the printed edition with initial video
offerings from trailblazers Robert Johnson, R. Donohue Peebles, Richard
"Dick" Parsons, Michael Lee-Chin, Ursula Burns, Don Barden, Russell
Simmons and Tyler Perry.
Video clips from Our World with Black Enterprise, Black Enterprise
Business Report, and multimedia Wealth for Life content from our
award-winning editorial team
Games, graphs and charts that bring pages to life
Reader accounts that give users the ability to sign-in to custom
accounts, allowing them to share, bookmark and reference personal notes.
Integrated browser allows users to select their desired content with
color-coded categories, itemized display of pages, photos, videos,
bookmarks and ads with details on the page count and the corresponding
multi-media featuring captions that link readers back to articles.
Notes provide users with the ability to take, reference and share
notations on the resources they're accessing in real-time.
Search function takes users to the next level of content-access; users
are able to perform granular keyword searches including featured names,
tools, brands and services with instant access to the referenced
content.
The Black Enterprise iPad app was designed internally by Black
Enterprise staff and developed in partnership with technology experts
Ali Sharif, David Maisel and Ed Young Founders of f2f | 6Sixty digital.
It is available for download now at the Apple App store and at iTunes.
For more information visit www.blackentrprise.com/ipad.
