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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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IMAGES USA launches blog on multicultural marketing insights

(August 21, 2009) IMAGES USA is sharing its insight with those interested in learning more about multicultural marketing. At their new blog spot, multiculturalinsights.com, visitors can read insights and opinions of top executives in the industry as well as provide their own feedback.

Atlanta-based marketing firm IMAGES USA has capabilities ranging from market research to media planning to public relations, strategic planning and advertising.  In its 20 year history, the award winning agency has been agency of record for numerous Fortune 1000 companies.

The blog will offer a wide array of intellect regarding the future of marketing communications with emphasis on the impact that it has on Latino, Asian and African American audiences. Utilizing examples from experiences with clients and critiques of campaigns, the blog will showcase the latest and greatest in advertising and marketing creative, strategy and research targeted to multicultural consumers.

"We want to connect with our colleagues, clients and consumers with meaningful information that will help them to make good decisions," says IMAGES USA President Bob McNeil.  "I think we have a lot to offer the blogosphere.  I hope people will bookmark www.multiculturalinsights.com and visit it again and again."

The blog spot launches with articles  including:  "African Americans, Hispanics Surpassing Whites in Mobile Web Growth,"  "What to Think of Black in America 2, " and "Choosing a Brand Ambassador," among others.    

IMAGES USA is a leading full-service multicultural marketing communications agency headquartered in Atlanta, Georgia. Founded in 1989, IMAGES USA offers marketing expertise to clients wanting to reach, motivate, and influence African-American, Hispanic and Asian consumers. The agency's client roster includes Amtrak, Sara Lee, AARP, Glory Foods, International Speedway Corporation, Brown-Forman, LifeLock, Teach for America, and Scientific Games. The agency currently ranks No. 6 on Black Enterprise Magazine's list of Black owned advertising agencies.  Additional information on IMAGES USA, including award-winning work and recognitions, can be found at www.imagesusa.net.


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