Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Burrell Communications Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more

Click here to order

Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and

 Register Here       
Are you getting the latest industry news when it happens via e-mail

Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


(c) 2009 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 

IMAGES USA launches blog on multicultural marketing insights

(August 21, 2009) IMAGES USA is sharing its insight with those interested in learning more about multicultural marketing. At their new blog spot, multiculturalinsights.com, visitors can read insights and opinions of top executives in the industry as well as provide their own feedback.

Atlanta-based marketing firm IMAGES USA has capabilities ranging from market research to media planning to public relations, strategic planning and advertising.  In its 20 year history, the award winning agency has been agency of record for numerous Fortune 1000 companies.

The blog will offer a wide array of intellect regarding the future of marketing communications with emphasis on the impact that it has on Latino, Asian and African American audiences. Utilizing examples from experiences with clients and critiques of campaigns, the blog will showcase the latest and greatest in advertising and marketing creative, strategy and research targeted to multicultural consumers.

"We want to connect with our colleagues, clients and consumers with meaningful information that will help them to make good decisions," says IMAGES USA President Bob McNeil.  "I think we have a lot to offer the blogosphere.  I hope people will bookmark www.multiculturalinsights.com and visit it again and again."

The blog spot launches with articles  including:  "African Americans, Hispanics Surpassing Whites in Mobile Web Growth,"  "What to Think of Black in America 2, " and "Choosing a Brand Ambassador," among others.    

IMAGES USA is a leading full-service multicultural marketing communications agency headquartered in Atlanta, Georgia. Founded in 1989, IMAGES USA offers marketing expertise to clients wanting to reach, motivate, and influence African-American, Hispanic and Asian consumers. The agency's client roster includes Amtrak, Sara Lee, AARP, Glory Foods, International Speedway Corporation, Brown-Forman, LifeLock, Teach for America, and Scientific Games. The agency currently ranks No. 6 on Black Enterprise Magazine's list of Black owned advertising agencies.  Additional information on IMAGES USA, including award-winning work and recognitions, can be found at www.imagesusa.net.

Go to Target Market News homepage