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launches blog on multicultural marketing insights
(August 21, 2009) IMAGES USA is sharing its insight with those
interested in learning more about multicultural marketing. At their new
multiculturalinsights.com, visitors can read insights and opinions
of top executives in the industry as well as provide their own feedback.
Atlanta-based marketing firm IMAGES USA has capabilities ranging from
market research to media planning to public relations, strategic
planning and advertising. In its 20 year history, the award winning
agency has been agency of record for numerous Fortune 1000 companies.
The blog will offer a wide array of intellect regarding the future of
marketing communications with emphasis on the impact that it has on
Latino, Asian and African American audiences. Utilizing examples from
experiences with clients and critiques of campaigns, the blog will
showcase the latest and greatest in advertising and marketing creative,
strategy and research targeted to multicultural consumers.
"We want to connect with our colleagues, clients and consumers with
meaningful information that will help them to make good decisions," says
IMAGES USA President Bob McNeil. "I think we have a lot to offer the
blogosphere. I hope people will bookmark
www.multiculturalinsights.com and visit it again and again."
The blog spot launches with articles including: "African Americans,
Hispanics Surpassing Whites in Mobile Web Growth," "What to Think of
Black in America 2, " and "Choosing a Brand Ambassador," among
IMAGES USA is a leading full-service multicultural marketing
communications agency headquartered in Atlanta, Georgia. Founded in
1989, IMAGES USA offers marketing expertise to clients wanting to reach,
motivate, and influence African-American, Hispanic and Asian consumers.
The agency's client roster includes Amtrak, Sara Lee, AARP, Glory Foods,
International Speedway Corporation, Brown-Forman, LifeLock, Teach for
America, and Scientific Games. The agency currently ranks No. 6 on Black
Enterprise Magazine's list of Black owned advertising agencies.
Additional information on IMAGES USA, including award-winning work and
recognitions, can be found at www.imagesusa.net.