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returns to re-launched Vibe magazine and site as Editor-in-Chief
(August 24, 2009) The Vibe Lifestyle Network, which recently acquired
Vibe magazine and Vibe.com announced that publishing veteran Jermaine
Hall will serve as Editor-in-Chief of the re-launched properties. This
marks a new combined strategy for the Vibe brand and allows for a
consistent voice across all Vibe brands.
A veteran publishing and on-line executive with extensive experience in
pop culture, music and fashion, Hall returns to Vibe after serving most
recently as Editor-in-Chief of King Magazine, where he almost doubled
circulation and developed content alliances with AOL's Black Voices as
well as leading the title to its greatest growth during his tenure.
Prior to that, Hall served as Music Editor at The Source, developing
relationships with talent, discovering new music trends and selecting
Hall started his publishing career at Vibe Magazine, where he served as
Webmaster from 1997 – 1999, developing original online content that
complemented the magazine's editorial direction in addition to writing
exclusive articles for print and on-line.
"Jermaine Hall was a natural choice as Editor-in-Chief for Vibe, having
been a part of the initial success of the brand," said Brett Wright,
Co-CEO and Chief Creative Officer of the new Vibe organization. "I
worked with Jermaine almost 10 years ago and have watched him become one
of the most respected and sought after journalists in entertainment."
Hall will immediately step in as Editor-in-Chief and be involved in
decision making for all editorial aspects of the magazine and digital
properties including the highly anticipated November/December Holiday
issue under new management as well as Vibe.com immediate re-launch.
"I'm excited to come back to Vibe and honored for the opportunity to
bring the brand back to it's much deserved and highly respected status
among both consumers and advertisers," said Hall. "I am also thrilled to
be working with Len Burnett again and to be a part of the bigger team at
The Vibe Lifestyle Network. I have no doubt we will create compelling
and cutting edge content as we did back in the day."