15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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Steed Media Group debuts "Producer 10" magazine featuring successful
black males
(August
23, 2010) Atlanta-based Steed Media Group, publisher of the popular
urban lifestyle weekly newspaper Rolling Out, has teamed up with Ford
Motor Company to create a new multi-media custom publication to support
the launch of the 2010 Ford Taurus. Producer 10 is a new lifestyle
magazine that explores the lifestyles of African American males,
including their "survival, intelligence, charisma and transformation."
"The individuals highlighted within this publication are game-changers
in their respective fields, just as the Taurus has been a game-changer
within the market," said Fran Westbrooks, creative director of UniWorld
Group, and who served as creative director for the project. "The entire
process was inspiring as we had an opportunity to literally incorporate
the Taurus and the designer of the Taurus into the project in a way that
has never been done before - not only featuring one of Ford’s newest
products but also highlighting unique individuals throughout."
Producer 10 features 47 talented and celebrated African American men who
share their personal success stories and insights into the essential
elements of being accomplished leaders in their fields. Some of the more
well known and popular "producers" are NBA player Dwayne Wade; national
media commentator Stephen A. Smith; R&B artists Kem, Dwele and Raphael
Saadiq; Ford designer Earl Lucas; actor and activist Hill Harper and the
Rev. Al Sharpton.
"It's important to me because I can tell my story and hopefully help
someone else out to understand what people have to do in order to become
successful," said NBA star Dwayne Wade. Wade’s hope was through his
participation in Producer 10, his story would serve as an encouragement
to others
"Ford's efforts to provide support, forge important relationships,
showcase these producers' accomplishments and their ability to overcome
adversity is important for the entire community," said Munson Steed, CEO
of Steed Media Group. "In Producer 10, these giants and achievers
express how critical experiences shaped their lives allowing them to
serve as beacons of light and inspiration to others."
In addition to the print publication, Producer 10 will also come to life
in a documentary slated for launch in February 2011 during Black History
Month. Videos highlighting some of the producers can be viewed online at
www.producer10.com. Along with the producer profiles, the publication
features fashion and culinary tips.
"The Taurus is like my baby," said Earl Lucas, exterior design manager
for the 2010 Ford Taurus. "To be able to not only have one of the
vehicles that I am most proud of featured within the pages, but to also
have an opportunity to tell my own story tied to a project that includes
Dwayne Wade and Kem is amazing in itself."
Producer 10 will be distributed in ten target markets via multiple
vehicles including Steed Media Group's 360 integration -- home delivery
and specific male-oriented points of contact, i.e., barber shops, gyms,
businesses and special events.
The culmination of the Producer 10 project is the multi-city media tour
called "Design and Dialogue" to celebrate the men featured in the
magazine. For more information on specific dates and times of the tour,
please visit www.producer10.com.
Steed Media Group is a multimedia company comprised of several media
brands including Rolling Out urban style weekly, Hip Hop On Demand, Club
Hardhead and several others. Headquartered in Atlanta, Georgia with
seven offices across the country in key African American media markets,
Steed Media Group produces and distributes 19 newspapers, and develops
content for custom magazines, television programming, internet
properties, and branded publications such as Producer 10. Steed Media
Group also creates signature events and marketing initiatives.
