15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Steed Media Group debuts "Producer 10" magazine featuring successful black males

(August 23, 2010) Atlanta-based Steed Media Group, publisher of the popular urban lifestyle weekly newspaper Rolling Out, has teamed up with Ford Motor Company to create a new multi-media custom publication to support the launch of the 2010 Ford Taurus. Producer 10 is a new lifestyle magazine that explores the lifestyles of African American males, including their "survival, intelligence, charisma and transformation."

"The individuals highlighted within this publication are game-changers in their respective fields, just as the Taurus has been a game-changer within the market," said Fran Westbrooks, creative director of UniWorld Group, and who served as creative director for the project. "The entire process was inspiring as we had an opportunity to literally incorporate the Taurus and the designer of the Taurus into the project in a way that has never been done before - not only featuring one of Ford’s newest products but also highlighting unique individuals throughout."

Producer 10 features 47 talented and celebrated African American men who share their personal success stories and insights into the essential elements of being accomplished leaders in their fields. Some of the more well known and popular "producers" are NBA player Dwayne Wade; national media commentator Stephen A. Smith; R&B artists Kem, Dwele and Raphael Saadiq; Ford designer Earl Lucas; actor and activist Hill Harper and the Rev. Al Sharpton.

"It's important to me because I can tell my story and hopefully help someone else out to understand what people have to do in order to become successful," said NBA star Dwayne Wade. Wade’s hope was through his participation in Producer 10, his story would serve as an encouragement to others

"Ford's efforts to provide support, forge important relationships, showcase these producers' accomplishments and their ability to overcome adversity is important for the entire community," said Munson Steed, CEO of Steed Media Group. "In Producer 10, these giants and achievers express how critical experiences shaped their lives allowing them to serve as beacons of light and inspiration to others."

In addition to the print publication, Producer 10 will also come to life in a documentary slated for launch in February 2011 during Black History Month. Videos highlighting some of the producers can be viewed online at www.producer10.com. Along with the producer profiles, the publication features fashion and culinary tips.

"The Taurus is like my baby," said Earl Lucas, exterior design manager for the 2010 Ford Taurus. "To be able to not only have one of the vehicles that I am most proud of featured within the pages, but to also have an opportunity to tell my own story tied to a project that includes Dwayne Wade and Kem is amazing in itself."

Producer 10 will be distributed in ten target markets via multiple vehicles including Steed Media Group's 360 integration -- home delivery and specific male-oriented points of contact, i.e., barber shops, gyms, businesses and special events.

The culmination of the Producer 10 project is the multi-city media tour called "Design and Dialogue" to celebrate the men featured in the magazine. For more information on specific dates and times of the tour, please visit www.producer10.com.

Steed Media Group is a multimedia company comprised of several media brands including Rolling Out urban style weekly, Hip Hop On Demand, Club Hardhead and several others. Headquartered in Atlanta, Georgia with seven offices across the country in key African American media markets, Steed Media Group produces and distributes 19 newspapers, and develops content for custom magazines, television programming, internet properties, and branded publications such as Producer 10. Steed Media Group also creates signature events and marketing initiatives.

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