Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Sanders\Wingo to be
honored by AAF Mosaic Awards for AT&T ad campaigns
21, 2009) AT&T announced that the Austin, Texas, office of Sanders/Wingo
-- the African-American AORfor AT&T has been recognized by the American
Advertising Federation for its demonstrated innovative efforts
inmulticultural marketing and advertising.
AT&T has utilized diversity-owned advertising agencies for decades
including Sanders/Wingo, which is the seventhlargest African-American
owned agency in the country. Supplier diversity is a critical initiative
of AT&T's businessstrategy and a key component of its plan to deliver
the best products and services to its customers.
"AT&T has been at the forefront of initiatives to increase diversity
contracting within the advertising industry forseveral years now," said
Joan Kerr, executive director, AT&T Global Supplier Diversity Programs.
"I'm proud of thequality work that our diverse production companies and
ad agencies deliver, which proves to be effective in reachingall
consumer segments. AT&T is driving positive change by including more
diverse businesses in its supply chain."
AAF's 2009 Diversity Achievement and Mosaic Awards will be presented in
conjunction with AAF's District TwoDiversity Achievement Awards at a
luncheon on Sept. 23 at the New York Athletic Club. The Diversity
Achievementand Mosaic Awards have become the primary diversity and
multicultural program during Advertising Week New York.
Sanders/Wingo was selected as the 2009 Advertising Agency of the Year by
Black Enterprise Magazine. AT&T was alsohonored by Black Enterprise
Magazine earlier this year for its strengths in the areas of human
capital and supplierdiversity. Black Enterprise Magazine selected AT&T
as one of the 40 Best Companies for Diversity.