Departments
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News
Retailing News
Consumer Research
Expenditure Data
People in the
News
Industry News
Company Bios and
Background
Register
Here
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail?
Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives,
updates and headlines on the latest developments in African American
marketing and media
Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
______________________
Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
_____________________
Copyright
© 2007 by
Target Market News Inc.
All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
Cable
Ratings for
Week of August 13 – 19
Disney’s ‘High School Musical’ dominates black cable viewing
(August
22, 2007) In the waning days of summer, young loyal viewers of the Disney
Channel are pushing the network to new heights. “High School Musical”
knocked “House of Payne” from its perennial No.1 position on the top 25 to
third place. “Diary of A Mad Black Woman” took second.
With 13 shows, Disney took more than half of slots on the chart to be the
week’s runaway winning network. TBS claimed four shows, BET had three,
while USA and ESPN posted two each.
The total number of black households watching the top 25, according to
Nielsen Media Research, was 21.6 million, an remarkable 32 percent
increase over the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of Homes
|
1 |
HIGH SCHOOL MUSICAL 2 |
DISNEY |
17.6 |
1,389 |
|
2 |
DIARY OF A MAD BLACK WOMAN |
TBS |
14.7 |
1,316 |
|
3 |
HOUSE OF PAYNE |
TBS |
14.5 |
1,298 |
|
4 |
DIARY OF A MAD BLACK WOMAN |
TBS |
14.9 |
1,215 |
|
5 |
HANNAH MONTANA |
DISNEY |
14.2 |
1,177 |
|
6 |
SNEAK PEEK |
DISNEY |
13.9 |
1,150 |
|
7 |
HOUSE OF PAYNE |
TBS |
12.6 |
1,109 |
|
8 |
HANNAH MONTANA |
DISNEY |
12.0 |
994 |
|
9 |
HIGH SCHOOL MUSICAL 2 |
DISNEY |
9.7 |
866 |
|
10 |
WWE ENTERTAINMENT |
USA |
9.1 |
811 |
|
11 |
HIGH SCHOOL MUSICAL 2 |
DISNEY |
10.2 |
799 |
|
12 |
HIGH SCHOOL MUSICAL |
DISNEY |
9.4 |
773 |
|
13 |
WWE ENTERTAINMENT |
USA |
8.4 |
747 |
|
14 |
HANNAH MONTANA |
DISNEY |
7.8 |
713 |
|
15 |
MUSIC VIDEO |
DISNEY |
8.1 |
709 |
|
16 |
BALDWIN HILLS |
BET |
7.8 |
707 |
|
17 |
SUITE …ZACK&CODY |
DISNEY |
8.5 |
700 |
|
18 |
WE GOT TO DO BETTER |
BET |
7.6 |
675 |
|
19 |
NFL PRE-SEASON FOOTBALL |
ESPN |
7.7 |
669 |
|
20 |
HELL DATE |
BET |
7.4 |
669 |
|
21 |
CLOSER, THE |
TNT |
7.5 |
667 |
|
22 |
HANNAH MONTANA |
DISNEY |
7.3 |
659 |
|
23 |
NFL PRE-SEASON FOOTBALL |
ESPN |
7.6 |
633 |
|
24 |
MINUSCULE SHORTS |
DISNEY |
7.2 |
628 |
|
25 |
THATS SO RAVEN |
DISNEY |
7.1 |
623 |
Source: Nielsen Media
Research. Number of homes
shown in thousands (1,000 = 1 million). Representing
more than 13.45 million television households in the
U.S., the African-American television audience is the
largest minority segment in Nielsen measurement samples.
All times eastern.
The Week
of August 7 - 13
Rank | Program | Network | Rating | # of Homes
|
1 |
HOUSE OF PAYNE |
TBS |
13.3 |
1,186 |
|
2 |
MAKING THE BAND 4 |
MTV |
12.5 |
1,158 |
|
3 |
HOUSE OF PAYNE |
TBS |
12.5 |
1,091 |
|
4 |
WWE ENTERTAINMENT |
USA |
9.3 |
862 |
|
5 |
WWE ENTERTAINMENT |
USA |
8.9 |
813 |
|
6 |
HELL DATE |
BET |
8.3 |
754 |
|
7 |
BALDWIN HILLS |
BET |
8.0 |
731 |
|
8 |
CLOSER, THE |
TNT |
7.3 |
669 |
|
9 |
MOVIE OF THE WEEK |
BET |
7.6 |
652 |
|
10 |
COMEDY CENTRAL ROAST |
COMEDY CENTRAL |
7.0 |
616 |
|
11 |
WE GOT TO DO BETTER |
BET |
7.0 |
615 |
|
12 |
FINDING NEMO |
DISNEY |
6.4 |
566 |
|
13 |
THE FIRST 48 |
A&E |
6.5 |
563 |
|
14 |
HELL DATE |
BET |
6.7 |
551 |
|
15 |
LIFE OF ZACK & CODY |
DISNEY |
6.6 |
545 |
|
16 |
THATS SO RAVEN |
DISNEY |
5.8 |
534 |
|
17 |
S.O.B. |
BET |
5.9 |
528 |
|
18 |
HELL DATE |
BET |
6.2 |
527 |
|
19 |
ROAD TO HS MUSICAL 2 |
DISNEY |
5.8 |
517 |
|
20 |
THATS SO RAVEN |
DISNEY |
5.8 |
511 |
|
21 |
ROAD TO HS MUSICAL 2 |
DISNEY |
5.5 |
510 |
|
22 |
ELLA ENCHANTED |
DISNEY |
6.6 |
506 |
|
23 |
MTV CRIBS |
MTV |
5.6 |
490 |
|
24 |
DISNEY CHANNEL GAMES |
DISNEY |
6.1 |
481 |
|
25 |
KIM POSSIBLE |
DISNEY |
5.6 |
477 |
Source: Nielsen Media
Research. Number of homes
shown in thousands (1,000 = 1 million). Representing
more than 13.45 million television households in the
U.S., the African-American television audience is the
largest minority segment in Nielsen measurement samples.
All times eastern.
Go to Target Market News
homepage
Registration Now Just $99
Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .
Engage in dialogue with some of the nation's leading African American authors, including:
Tina McElroy Ansa
ReShonda Tate Billingsley
Virginia DeBerry
Donna Grant
Mary Morrison
Kimberla Lawson Roby
Lyah Beth LeFlore
Eisa Nefertari Ulen
Terrie Williams.
Special Celebrity Guest:
Grammy Award Winner
EDDIE LEVERT
Co-Author of "I Got Your Back"
Click here for more information and to register
Sponsored by
________________________
Interep Announces
Ninth Annual
Power of Urban Radio
A Symposium for Multicultural
Advertisers, Ad Agencies, and
Broadcasters Focusing on the
Issues and Opportunities
Surrounding Urban Radio
September 20th, 2007
In New York City
Grand Hyatt Hotel
109 East 42nd Street
at Grand Central Terminal
Save the Date!
For info contact Sherman Kizart,
Senior Vice President, Urban
Marketing at 312-616-7204.
sherman_kizart@interep.com
www.powerofurbanradio.com
_________________________________________________________________________________________
13th Edition Now Available
New Buying Power report shows more spending by black consumers on 'necessities'
Thanks
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...
_________________________________________________________________________________________
The African-American
Book Publishing Authority
Now
in its ninth year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.Want this issue? Get it with your new subscription.
Click Here
A TARGET MARKET NEWS PUBLICATION
_________________________
Click here to read more
________________________
SUBSCRIBE TODAY!
The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news