ORDER YOURS TODAY! "A Must-Read
For Marketing
Professionals" Introducing
a new trade magazine for the new opportunities in African-American
marketing and media.
Copyright (c)
2008 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
Radio
One Houston rolls out service to work with Arbitron's new PPM data
(August 21, 2008) On the heels of Arbitron's debut of currency data from
its Portable People Meter, Radio One Houston has announced the
introduction of its Accountability One scheduling and ratings
verification system. This new software will merge the most recent
weekly PPM data with advertising schedules and provide ratings delivery
based on the purchased schedule.
Advertisers will be able to monitor their schedules on a weekly basis
and compare the scheduled cost per point vs. the negotiated cost per
point on a day part basis. Advertisers will receive a monthly
accountability statement after each PPM ratings period. Radio One
believes this will create the necessary dialog between its clients its
stations to achieve the negotiated ratings delivery in a timely
fashion.
In the upcoming weeks, Radio One Houston will schedule meetings with
advertisers to demonstrate this new approach.
"Radio One has been a leader in harnessing the power of PPM data to
better serve the African American audience through its two, top-ranked
urban stations in Houston," said Pierre Bouvard, president, Sales and
Marketing, Arbitron Inc. of the new service. "Today, Radio One is
enhancing its leadership role by harnessing the power of PPM to better
serve its advertisers."
Review Presentations From: Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
Want this issue? Get it with your new
subscription.
Click Here
A TARGET MARKET
NEWS PUBLICATION
_________________________
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
