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Copyright (c)
2008 by Target Market News Inc. All rights reserved
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Cable TV Ratings for Week of August 11 - 17
At two million viewers, 'Payne' still tops chart; USA most watched
network (August
21, 2008) Cable TV viewing among black households may be dropping now
that the vacation-prone days of summer are here. Viewing habits overall,
however, have not changed. Watching the summer Olympics did not grab
cable viewing like it did broadcast network viewing. "House of Payne"
still tops the chart of most popular cable programs, and it still
attracted as many as two million viewers, according to Nielsen data.
The most popular cable network during the second week of August was USA,
which had six spots on the chart. In second place was TBS and VH1 which
tied at four each. BET was third with three programs.
The total number of viewers for the Top 25 cable shows dropped 15
percent from the previous week to 22.3 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
HOUSE OF
PAYNE
TBS
9.1
13.1
1,940
2
HOUSE OF
PAYNE
TBS
9.1
13.3
2,041
3
HOUSE OF
PAYNE
TBS
8.9
13.1
1,943
4
HOUSE OF
PAYNE
TBS
7.2
10.9
1,481
5
BALDWIN
HILLS 2
BET
5.7
8.1
1,135
6
WWE
ENTERTAINMENT
USA
5.6
7.8
1,255
7
THE CLOSER
TNT
5.3
7.6
899
8
LUKES
PARENTAL ADVISORY
VH1
4.9
6.8
774
9
WWE
ENTERTAINMENT
USA
4.7
6.7
1,123
10
NEW YORK
GOES 2 HOLLYWOOD
VH1
4.2
5.9
710
11
NFL
PRE-SEASON FOOTBALL L
ESPN
4.2
6.2
815
12
LAW &
ORDER: CI (ORIG)
USA
4.1
5.9
718
13
MOVIE OF
THE WEEK
BET
4.0
6.2
714
14
BET
COMICVIEW
BET
4.0
5.5
745
15
I LOVE
MONEY
VH1
3.9
5.6
754
16
HIGH
SCHOOL MUSICAL
DISNEY
3.7
5.5
715
17
I WANT TO
WORK FOR DIDDY
VH1
3.7
5.3
613
18
ARMY WIVES
LIFETIME
3.5
5.1
630
19
HANNAH
MONTANA
DISNEY
3.5
5.0
585
20
LAW &
ORDER: SVU
USA
3.5
5.1
574
21
BURN
NOTICE
USA
3.4
5.1
532
22
FROM GS TO
GENTS
MTV
3.3
4.7
616
23
FLAPJACK
TCN
3.2
4.9
557
24
LAW &
ORDER: SVU
USA
3.1
4.5
509
25
SPONGEBOB
NICK
3.1
5.0
556
Source: Nielsen Media
Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
Review Presentations From: Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
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_________________________
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
