Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
Story continued... _________________
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Arbitron sponsors ANA Multicultural Awards; Deadline for entries is
(August 19, 2010) For the second year, radio will be included as a
category in the Arbitron-sponsored Association of National Advertiser's
(ANA) 10th Annual Multicultural Excellence Awards competition. This
category recognizes the best work in the Hispanic, African-American and
Asian categories for reaching multicultural consumers through radio.
The deadline for entries is August 30, 2010. Entries are open to both
client-side marketers and advertising agencies. For more information, go
Award recipients will be recognized during a ceremony sponsored by
Arbitron during the 12th ANA Multicultural Marketing & Diversity
Conference, November 7-9, at the Fontainebleau Miami Beach Resort in
Last year was the first time that radio was included as a new category
highlighting exceptional work in radio advertising. The team of Comcast
and Grupo Gallegos took home grand prize honors. Honorable mention
designations were captured by the team of McDonald's and Burrell
Communications and Walmart and Lopez Negrete respectively.
"Spanish radio is a strong channel which delivers mass, efficient reach
of Hispanics. Spanish music is an important touch point to building
cultural relevance with Latinos across various acculturation levels and
countries of origin," said Jim Irvine, Senior Director of Media
Strategies at Lopez Negrete Communications.
James Patterson, Vice President-Group Account Director at Burrell
Communications adds, "Within the African-American marketplace, radio is
a trusted medium and still depends on the name brand of personalities.
African-Americans depend on radio as a trusted source of information."
"Arbitron is proud to partner with the ANA Multicultural and Diversity
Conference and continue our sponsorship of this exciting award," said
Clara Carneiro, Vice President for Multicultural Marketing for Arbitron.
"Radio is a powerful voice in the community and we are honored to help
recognize excellence in using radio to reach multicultural consumers."