15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Arbitron sponsors ANA Multicultural Awards; Deadline for entries is August 30

(August 19, 2010) For the second year, radio will be included as a category in the Arbitron-sponsored Association of National Advertiser's (ANA) 10th Annual Multicultural Excellence Awards competition. This category recognizes the best work in the Hispanic, African-American and Asian categories for reaching multicultural consumers through radio.

The deadline for entries is August 30, 2010. Entries are open to both client-side marketers and advertising agencies. For more information, go to http://multiawards.ana.net. Award recipients will be recognized during a ceremony sponsored by Arbitron during the 12th ANA Multicultural Marketing & Diversity Conference, November 7-9, at the Fontainebleau Miami Beach Resort in Miami, FL.

Last year was the first time that radio was included as a new category highlighting exceptional work in radio advertising. The team of Comcast and Grupo Gallegos took home grand prize honors. Honorable mention designations were captured by the team of McDonald's and Burrell Communications and Walmart and Lopez Negrete respectively.

"Spanish radio is a strong channel which delivers mass, efficient reach of Hispanics. Spanish music is an important touch point to building cultural relevance with Latinos across various acculturation levels and countries of origin," said Jim Irvine, Senior Director of Media Strategies at Lopez Negrete Communications.

James Patterson, Vice President-Group Account Director at Burrell Communications adds, "Within the African-American marketplace, radio is a trusted medium and still depends on the name brand of personalities. African-Americans depend on radio as a trusted source of information."

"Arbitron is proud to partner with the ANA Multicultural and Diversity Conference and continue our sponsorship of this exciting award," said Clara Carneiro, Vice President for Multicultural Marketing for Arbitron. "Radio is a powerful voice in the community and we are honored to help recognize excellence in using radio to reach multicultural consumers."

Click here for further information

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