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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Target Market News Inc.

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AAF announces 2010 Diversity Achievement and Mosaic Awards winners

(August 19, 2010) The American Advertising Federation's 2010 Diversity Achievement and Mosaic Awards winners have been chosen. The honorees are companies and individuals that have demonstrated successful multicultural marketing efforts. The awards luncheon & forum which will take place on September 29, 2010 at the New York Athletic Club.

The AAF's Mosaic Awards will be presented in conjunction with AAF's District Two Diversity Achievement Awards. The Diversity Achievement and Mosaic Awards luncheon & forum is the premiere diversity and multicultural program during Advertising Week in New York City.

The AAF will also present two other events scheduled to coincide with Advertising Week activities in New York City:

SMG Diversity Exchange, September 27 - The workshop is designed to demystify the media agency planning and investment process, and encourage dialogue between minority and women-owned media owners and media agency leaders.  For more information, click here.  
 
Mosaic Vendor Fair - New York City, September 28 - Mosaic Vendor Fairs are one-day events created to help WMBEs connect with leading ad industry companies to discuss their supplier diversity programs. In addition to a vendor fair the day also includes business development workshops and networking opportunities.

Visit www.aaf.org/vendorfair for more information about these activities.

2010 AAF District Two Diversity Achievement Award Honorees

Corporate Leader
Michael Roth, Chairman & CEO
Interpublic Group

Industry Influential
Tim Love, Vice Chairman
Omnicom Group

Industry Career Achiever
Carol Sagers, Director of Strategy
McDonald's USA

Role Model
Michael Gray, President & Owner
G&G Advertising

Trendsetter
Saul Gitlin, Executive Vice President of
Strategic Marketing Services/New Business
Kang & Lee Advertising

Educator
Minerva Garcia, Director of Diversity
DDB

Pioneers of Diversity
Roy Eaton, Former VP, Music Director, Benton & Bowles
Johnson & Johnson
The New York Times

2010 AAF Mosaic Award Honorees

Multiethnic Advertising Campaign
Agency: Burrell Communications Group
Client: American Airlines
Campaign: BlackAtlas.com. Your Passport to the Black Experience Worldwide

Multiethnic Media Usage
Agency: interTrend Communications
Client: State Farm Insurance
Campaign:“Bollystar"

Multiethnic Interactive Media
Company: General Mills
Agency: Hispania Public Relations
Campaign: La Receta de Mi Cocina

Agency: interTrend Communications
Client: JCPenney
Campaign: "ISA" Back-To-School

Multiethnic Supplier Partners
Agency: MEC and SWK Partners
Client: MEC and SWK Partners
Program: MEC and SWK Partnership

Special Recognition Award
Agency: 135th Street Agency, LLC
Client: City of Miami
Program: LOVE 'N HAITI

Client of the Year
Company: McDonald's USA

The first AAF Mosaic Awards & Forum program took place in 2001 and recognized successful efforts in multicultural marketing. The AAF and its District Two partnered in 2004, to present the Diversity Achievement and Mosaic Awards & Forum. The New York, New Jersey, Pennsylvania, Delaware, Maryland, and Washington, D.C. regions form District Two which represents 10 percent of AAF club membership.

For more information, please visit www.aaf.org/mosaicawards or contact Tiffany Foxworth at TFoxworth@aaf.org


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