15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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AAF
announces 2010 Diversity Achievement and Mosaic Awards winners
(August 19, 2010) The American Advertising Federation's 2010 Diversity
Achievement and Mosaic Awards winners have been chosen. The honorees are
companies and individuals that have demonstrated successful
multicultural marketing efforts. The awards luncheon & forum which will
take place on September 29, 2010 at the New York Athletic Club.
The AAF's Mosaic Awards will be presented in conjunction with AAF's
District Two Diversity Achievement Awards. The Diversity Achievement and
Mosaic Awards luncheon & forum is the premiere diversity and
multicultural program during Advertising Week in New York City.
The AAF will also present two other events scheduled to coincide with
Advertising Week activities in New York City:
SMG Diversity Exchange, September 27 - The workshop is designed to
demystify the media agency planning and investment process, and
encourage dialogue between minority and women-owned media owners and
media agency leaders. For more information, click here.
Mosaic Vendor Fair - New York City, September 28 - Mosaic Vendor Fairs
are one-day events created to help WMBEs connect with leading ad
industry companies to discuss their supplier diversity programs. In
addition to a vendor fair the day also includes business development
workshops and networking opportunities.
2010 AAF District Two Diversity Achievement Award Honorees
Corporate Leader Michael Roth, Chairman & CEO
Interpublic Group
Industry Influential Tim Love, Vice Chairman
Omnicom Group
Industry Career Achiever Carol Sagers, Director of Strategy
McDonald's USA
Role Model Michael Gray, President & Owner
G&G Advertising
Trendsetter Saul Gitlin, Executive Vice President of
Strategic Marketing Services/New Business
Kang & Lee Advertising
Educator Minerva Garcia, Director of Diversity
DDB
Pioneers of Diversity Roy Eaton, Former VP, Music Director, Benton & Bowles
Johnson & Johnson
The New York Times
2010 AAF Mosaic Award Honorees
Multiethnic Advertising Campaign Agency: Burrell Communications Group
Client: American Airlines
Campaign: BlackAtlas.com. Your Passport to the Black Experience
Worldwide
Multiethnic Media Usage Agency: interTrend Communications
Client: State Farm Insurance
Campaign:“Bollystar"
Multiethnic Interactive Media Company: General Mills
Agency: Hispania Public Relations
Campaign: La Receta de Mi Cocina
Multiethnic Supplier Partners Agency: MEC and SWK Partners
Client: MEC and SWK Partners
Program: MEC and SWK Partnership
Special Recognition Award Agency: 135th Street Agency, LLC
Client: City of Miami
Program: LOVE 'N HAITI
Client of the Year Company: McDonald's USA
The first AAF Mosaic Awards & Forum program took place in 2001 and
recognized successful efforts in multicultural marketing. The AAF and
its District Two partnered in 2004, to present the Diversity Achievement
and Mosaic Awards & Forum. The New York, New Jersey, Pennsylvania,
Delaware, Maryland, and Washington, D.C. regions form District Two which
represents 10 percent of AAF club membership.
