NABOB calls again for Arbitron to delay rollout of portable people meters
From Radio Business Report (August 20, 2007) For the second time, the
National Association of Black Owned Broadcasters (NABOB) has called for
Arbitron to postpone its rollout of Portable People Meters (PPM) in more
markets until it corrects what NABOB asserts are "serious flaws" with the
audience measurement technology.
"Arbitron has issued several months of PPM data, and it is clear, not just
to our members, but to the radio industry as a whole, that this new
technology is flawed. We have seen all radio audiences decline, and urban
radio station audiences decline significantly, under PPM. Early on we
expressed to Arbitron the problems of reliability of their data caused by
the low sample size used, particularly among African-Americans in the
”The samples in both Philadelphia and Houston for this demo have been
consistently and substantially below the proportion of the population
represented by this demo, and substantially below the sample size Arbitron
set for itself to reach," said Jim Winston, Executive Director of NABOB.
Arbitron discussed last week with reporters how it is dealing with PPM
sample shortfalls in Houston and Philadelphia (8/16/07 RBR #160), but the
data being generated is "statistically valid," CEO Steve Morris insisted.
"We remain confident in the validity of the PPM service in Houston and
Philadelphia. The PPM ratings are not flawed. Major broadcasters have also
shown their confidence in the PPM system by continuing to sign long-term
contracts for PPM ratings services," Arbitron said Friday in a statement
issued in response to NABOB.
"We will continue to work with NABOB on the issues they have raised. We
will continue to review with all broadcasters the initiatives that are
part of our effort to continuously improve the quality of our PPM
samples," Arbitron said. During the press briefing Wednesday, Arbitron
officials noted that Emmis Radio President Rick Cummings has organized a
coalition within Urban radio which is working on "The Power of Urban Radio
in a PPM World," which will be presented for the first time at the next
Arbitron consultant fly-in.
JUST 1 WEEK AWAY!
Now Just $99 Black Issues Book
Review presents the National Book Club Conference - Chicago to be
held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago
at the InterContinental Hotel .
Engage in dialogue with some of the
nation's leading African American authors, including:
Tina McElroy Ansa
ReShonda Tate Billingsley
Kimberla Lawson Roby
Lyah Beth LeFlore
Eisa Nefertari Ulen
Special Celebrity Guest:
Grammy Award Winner
Co-Author of "I Got Your Back"
Power of Urban Radio A Symposium for
Advertisers, Ad Agencies, and
Broadcasters Focusing on the
Issues and Opportunities
Surrounding Urban Radio
September 20th, 2007
In New York City
Grand Hyatt Hotel
109 East 42nd Street
at Grand Central Terminal
Save the Date!
For info contact Sherman Kizart,
Senior Vice President, Urban
Marketing at 312-616-7204.
_________________________________________________________________________________________ 13th Edition Now Available
New Buying Power report shows more spending by black consumers on
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items.
According to the newest edition of “The Buying Power
of Black America,” there are indications that black households are feeling
more confident about making purchases that... Story continued...
in its ninth year of publication, Black Issues Book Review is
the only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author
signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
A TARGET MARKET NEWS