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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black Cable TV Ratings for Week of August 9 - 15
TNT finds traction with black audiences with Hawthorne and Memphis Beat

(August 18, 2010) TNT has begun to build a following among black households thanks to its medical drama, Hawthorne, starring Jada Pinkett Smith. As the only cable program featuring a black actor as the lead character, Hawthorne (No.5 on this week's Top 25) has paved the way for the growing popularity of Memphis Beat (No.3) and Rizzoli & Isles (No.7). None of TNT's new drama's enjoy the kind of popularity with white viewers that they have found with black cable watchers.

TBS maintained its position of most watched cable network in black homes, with 8.4 million viewers tuning in seven Top 25 shows. TNT moved up to second in the network challenge, claiming 3.7 million watchers for four programs. Nick-At-Nite captured 3.1 million viewers for four of its chart-making shows and third place.

There were 23.7 million viewers for the Top 25 cable shows in  black households, as cited by Nielsen. That's a drop of five percent from the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

MEET THE BROWNS

TBS

10.6

16.3

2,243

2

MEET THE BROWNS

TBS

9.6

14.5

2,042

3

MEMPHIS BEAT

TNT

5.9

8.6

1,054

4

WWE ENTERTAINMENT

USA

5.8

8.6

1,126

5

HAWTHORNE

TNT

5.6

8.6

1,014

6

TYLER PERRYS MEET/BROWNS

TBS

5.4

8.7

1,126

7

RIZZOLI & ISLES

TNT

5.0

7.5

917

8

TBS PRIME MOVIE

TBS

5.0

8.7

872

9

WWE ENTERTAINMENT

USA

5.0

7.5

1,011

10

NFL PRE-SEASON FOOTBALL

ESPN

4.9

7.7

944

11

THE CLOSER

TNT

4.4

6.6

814

12

KOURTNEY KHLOE TAKE MIAMI

E! TV

4.4

6.7

1,020

13

JERSEY SHORE 2

MTV

4.1

6.1

793

14

PHINEAS AND FERB

DISNEY

4.0

6.6

721

15

TBS PRIME MOVIE

TBS

4.0

6.7

777

16

EVERYBODY HATES CHRIS

NICK

3.9

5.8

801

17

SPONGEBOB

NICK

3.9

6.4

815

18

TRUE BLOOD

HBO

3.8

5.9

757

19

BAD GIRLS CLUB

OXYGEN

3.8

5.8

805

20

BET MOVIE OF THE WEEK

BET

3.8

5.9

743

21

BET MOVIE OF THE WEEK

BET

3.8

5.8

637

22

DINNER & A MOVIE

TBS

3.7

6.1

643

23

EVERYBODY HATES CHRIS

NICK

3.7

5.5

733

24

DORA THE EXPLORER

NICK

3.7

6.0

764

25

TBS MOVIE EXTRA

TBS

3.7

5.7

706

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.
 
Click here for last week's Top 25 cable TV chart


Go to Target Market News homepage

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