15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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Black
Cable TV Ratings for Week of August 9 - 15 TNT
finds traction with black audiences with Hawthorne and Memphis Beat
(August 18, 2010) TNT has begun to build a following among black
households thanks to its medical drama, Hawthorne, starring Jada Pinkett
Smith. As the only cable program featuring a black actor as the lead
character, Hawthorne (No.5 on this week's Top 25) has paved the way for
the growing popularity of Memphis Beat (No.3) and Rizzoli & Isles
(No.7). None of TNT's new drama's enjoy the kind of popularity with
white viewers that they have found with black cable watchers.
TBS maintained its position of most watched cable network in black
homes, with 8.4 million viewers tuning in seven Top 25 shows. TNT moved
up to second in the network challenge, claiming 3.7 million watchers for
four programs. Nick-At-Nite captured 3.1 million viewers for four of its
chart-making shows and third place.
There were 23.7 million viewers for the Top 25 cable shows in black
households, as cited by Nielsen. That's a drop of five percent from the
previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
1
MEET THE BROWNS
TBS
10.6
16.3
2,243
2
MEET THE BROWNS
TBS
9.6
14.5
2,042
3
MEMPHIS BEAT
TNT
5.9
8.6
1,054
4
WWE ENTERTAINMENT
USA
5.8
8.6
1,126
5
HAWTHORNE
TNT
5.6
8.6
1,014
6
TYLER PERRYS MEET/BROWNS
TBS
5.4
8.7
1,126
7
RIZZOLI & ISLES
TNT
5.0
7.5
917
8
TBS PRIME MOVIE
TBS
5.0
8.7
872
9
WWE ENTERTAINMENT
USA
5.0
7.5
1,011
10
NFL PRE-SEASON FOOTBALL
ESPN
4.9
7.7
944
11
THE CLOSER
TNT
4.4
6.6
814
12
KOURTNEY KHLOE TAKE MIAMI
E! TV
4.4
6.7
1,020
13
JERSEY SHORE 2
MTV
4.1
6.1
793
14
PHINEAS AND FERB
DISNEY
4.0
6.6
721
15
TBS PRIME MOVIE
TBS
4.0
6.7
777
16
EVERYBODY HATES CHRIS
NICK
3.9
5.8
801
17
SPONGEBOB
NICK
3.9
6.4
815
18
TRUE BLOOD
HBO
3.8
5.9
757
19
BAD GIRLS CLUB
OXYGEN
3.8
5.8
805
20
BET MOVIE OF THE WEEK
BET
3.8
5.9
743
21
BET MOVIE OF THE WEEK
BET
3.8
5.8
637
22
DINNER & A MOVIE
TBS
3.7
6.1
643
23
EVERYBODY HATES CHRIS
NICK
3.7
5.5
733
24
DORA THE EXPLORER
NICK
3.7
6.0
764
25
TBS MOVIE EXTRA
TBS
3.7
5.7
706
Source:
Nielsen Media Research. Ranked by share of audience watching. Based on
live and same day viewing. Number of viewers shown in thousands (1,000 =
1 million). Representing more than 13.45 million television households
in the U.S., the African-American television audience is the largest
minority segment in Nielsen's measurement samples. All times eastern.
