Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
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Burrell Communications Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
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GlobalHue honored with 'Diverse Vendor of the Year' award by gaming
(August 18, 2009) GlobalHue, the nation's largest minority-owned,
full-service marketing communications agency, was honored by the
American Gaming Association (AGA) as a "Diverse Vendor of the Year." The
AGA Diverse Vendor of the Year awards, which honors the country's most
successful Certified Minority/Woman Owned Business Enterprises, were
presented during the Gaming Industry Forum on Friday, August 14, 2009,
from 2:30-5:30 p.m. at the Harrah's Tunica Convention Center in Tunica,
The Gaming Industry Forum is held annually as part of the Congressional
Black Caucus (CBC) Institute's Mississippi Policy and Issues Conference,
drawing influential members of the U.S. government and local community
together for three days of networking and engaged discussion.
GlobalHue was nominated for this award by MGM Mirage for its work with
the company's Michigan property, MGM Grand Detroit, where it handles
total market advertising and marketing efforts. Selection was based upon
a vendor's efforts to strengthen the gaming industry, its employees and
the communities in which they operate.
"A special thank you to the AGA and MGM Mirage for recognizing the
importance of integrating minority-owned and operated businesses into
the mainstream arena," said Don Coleman, Chairman & CEO of GlobalHue.
"With support like this, minority businesses across the country will
have an open door to a vast number of opportunities not always readily
GlobalHue began working with MGM Grand Detroit in June of 2008 and since
that time has developed eye-stirring creative with the "Touch the Lion"
campaign, which not only garnered local and national media attention due
to its captivating-to-some and sinister-to-others affect, but also the
property recorded its best-ever single day "Coin In" on February 28(th),
the day the campaign launched. The agency is currently in the production
with the next phase of "Touch the Lion." In addition to brand work,
GlobalHue also develops retail/promotional advertising and collateral,
as well as manages the property's community and public relations
GlobalHue is the nation's largest minority-owned, full-service marketing
communications agency dedicated to multicultural consumers. Named "No. 1
African-American and No. 4 Hispanic Agency" by Advertising Age Magazine
in its 65(th) Annual Agency Report, the GlobalHue umbrella has four
full-service, independently owned and operated communications agencies:
GlobalHue Africanic; GlobalHue Latino; GlobalHue Asian; and GlobalHue
Next. All provide market expertise to clients who want to reach
African-American, Hispanic, Asian American, urban and youth consumers.
The agencies have offices in Detroit, New York and Los Angeles, as well
as satellite offices in other key markets.
Together, the agencies have more than 350 employees who handle
full-service marketing, advertising, media planning and buying, digital,
events and promotions, and public relations for many clients. In 2008,
GlobalHue's capitalized billings were $820 million.
GlobalHue boasts several blue-chip clients, including Verizon, Walmart,
Chrysler Group LLC, U.S. Navy, Bermuda Department of Tourism, U.S.
Census Bureau, FedEx, MGM Grand Detroit and Subway.