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Introducing a new trade magazine for the new opportunities in African-American marketing and media.


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

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(c) 2008 by
Target Market News Inc.

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Virgil Scott, sales and marketing executive, dies at the age of 46

Virgil M. Scott, known for his business successes as a sales and advertising executive, died recently at his home in Atlanta. He was 46 years old.

Born in Santiago, Chile and raised in Atlanta, Scott graduated with a B.A. degree in Broadcast Management from Clark Atlanta University in 1983. He began work at the Pepsi Cola Company four years later.

In January of 1990 at the age of 28 , Scott became the youngest Vice President in Pepsi's history. After four years he went on to the Miller Brewing Company as General Manager for the Northeast and then on to Quaker Oats where he served as Director of the South for the brands Gatorade and Snapple.

Known for his salesmanship and the keen ability of how to identify key business leverage points, Virgil joined Anderson Communications in late 1997. On July 1, 1998 he was named President and COO of the marketing and advertising concern. He remained with the agency until 2005.

Scott was a two-time recipient of the Jefferson Cup from the Graduate School of Business at the University of Virginia for excellence in business and has been the subject of various articles in periodicals including the Baltimore Sun , Black Enterprise Magazine, Advertising Age , and the Atlanta Journal - Constitution.

Details regarding services have not yet been announced.


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