Ron Franklin named to board of directors of the Advertising Research Foundation

(August 19, 2008) Ronald E. Franklin, Vice Chairman of Research and Planning for GlobalHue, has been appointed to the Board of Directors of the Advertising Research Foundation.

The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing the knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies.

The ARF's stated mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Its membership consists of over 400 advertisers, advertising agencies, research firms, media companies, educational institutions, and international organizations.

Franklin has nearly 25 years in marketing and marketing research. He is a graduate of the University of California at Los Angeles with a B.A. in mathematics and economics. Franklin also received a Master's degree in Management from the UCLA Graduate School of Management.

Franklin began his career at the Quaker Oats Company in Chicago as the Research Analyst for Aunt Jemima Pancake Mix and Syrup. While there, he was involved in the development of the Aunt Jemima Lite Pancake Mix and Syrup.

Franklin then went to a Chicago-based agency specializing in targeting African-American consumers. Franklin enhanced the agency's research department and developed an information center as vice president, Director of Research Services.

Franklin's career broadened when he joined Don Coleman & Associates, now GlobalHue, where he directed Strategic Research and then went on to establish Account Planning (African American, Hispanic and Asian) for the agency. He initiated a partnership that resulted in the development of the 1999 and 2001 African American Monitor with Yankelovich & Partners. This cutting edge research well-defined consumer with an urban mindset attitude which is driven by younger Hispanics and African Americans.

Target Market News selected Franklin as the recipient of "Research Executive of the Year" for the 2006 Marketing to African-Americans with Excellence (MAAX) Awards®. The MAAX Awards are presented annually to recognize the contributions, innovations and exceptional performance of African-American professionals in the fields of marketing, advertising, media and consumer research.

Also in 2006, Franklin was sent to Accra, Ghana by the United States Trade Department to participate in a workshop to help Sub-Saharan Africans expand their export opportunities to African-Americans in the United States.


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