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Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Eight more companies pull advertising from Fox's "Glen Beck" as boycott grows

By Helen Kennedy
N.Y. Daily News
(August 18, 2009) The boycott of Fox News host Glenn Beck gathered more steam Monday when retailing giant Wal-Mart and seven other companies pulled their ads from his show, organizers said.

Among those bailing on Beck: GMAC Financial Services, Best Buy, CVS and Travelocity.

On July 28, Beck called President Obama a racist who has a "deep-seated hatred for white people or the white culture."

That prompted a call for a boycott by Color of Change, an African-American online political organization that claims 600,000 members.

About 145,000 members signed a petition asking Beck's advertisers to stop supporting him.

"It's rare for a campaign directed at a TV show's advertisers to be this successful," said Color of Change founder James Rucker. "But we won't stop here. We're going to continue reaching out to Beck's remaining advertisers."

A total of 20 companies have pulled their ads in the last two weeks, Color of Change says, including Geico, ConAgra, RadioShack, Men's Wearhouse, State Farm, Sargento and Procter & Gamble.

Judging from Monday night's broadcast, there were plenty of companies eager to fill the ad slots, including The Wall Street Journal, DirecTV, Honda and Oprah Winfrey's Oxygen Channel.

Hundreds of Beck fans have voiced support for him on a counterprotest Web site, DefendGlenn.com, which urges consumers to boycott the advertisers who pulled out of Beck's show.

Related stories:
ColorOfChange.org gets big results in call for advertisers to drop Fox's Glen Beck


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One







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