Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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2010 by Target Market News Inc. All rights reserved
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OwensMorris agency names Kenny Johnson VP Branded Events and Promotions (August
13, 2010) OwensMorris Communications has announced that Kenny Johnson
has joined the agency as Vice President, Branded Events and Promotions.
Johnson is part of the leadership team for the newly created
Experiential Marketing arm at OMC.
"We're excited to have Kenny with us," said Faith Morris, CEO and chief
strategist of OwensMorris Communications. "His experience working with
celebrities, influencers, tastemakers and high-profile organizations
helps us further design and activate consumer engagement opportunities
that move the needle and bring the greatest success for our clients."
Prior to joining OMC, Johnson was president of The Richmond Group, a
full-service experiential marketing agency which he founded in 2001. In
that capacity, he developed successful consumer programs for clients
including BMW, Courvoisier, McDonald's and Bombay Sapphire.
Johnson is responsible for creating buzz worthy signature events and
promotions that give consumers opportunities to interact with OMC
client's brands, products and services. Johnson recently launched "VIP
LIVE!" at the Essence Music Festival for OMC, sponsored by TV One. The
three-event series was hosted by celebrities Idris Elba, Mary J Blige,
LisaRaye, Roland Martin and Doug E Fresh. Several VIP LIVE! Events are
planned throughout 2010.
Johnson received a B.A. in Sociology with a minor in African-American
Studies from the University of Virginia. He is a weekly columnist for,
The Chicago Defender. He lives in Chicago's South Loop with his wife
Yolandra and son Kenny Johnson III.
Established in 2006, Chicago-based OwensMorris Communications is a
full-service marketing communications agency providing strategic
planning, creative services, media planning & buying, experiential
marketing, public & media relations and . OMC's roster of clients
includes TV One, ExxonMobil, Luster Products, the Salvation Army, the
Orlando/Orange County Convention and Visitors Bureau and the National
Black MBA Association.