15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
Story continued...


 Register Here 
Are you getting the latest industry news when it happens via e-mail

Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 

OwensMorris agency names Kenny Johnson VP Branded Events and Promotions

(August 13, 2010) OwensMorris Communications has announced that Kenny Johnson has joined the agency as Vice President, Branded Events and Promotions. Johnson is part of the leadership team for the newly created Experiential Marketing arm at OMC.

"We're excited to have Kenny with us," said Faith Morris, CEO and chief strategist of OwensMorris Communications. "His experience working with celebrities, influencers, tastemakers and high-profile organizations helps us further design and activate consumer engagement opportunities that move the needle and bring the greatest success for our clients."
Prior to joining OMC, Johnson was president of The Richmond Group, a full-service experiential marketing agency which he founded in 2001. In that capacity, he developed successful consumer programs for clients including BMW, Courvoisier, McDonald's and Bombay Sapphire.

Johnson is responsible for creating buzz worthy signature events and promotions that give consumers opportunities to interact with OMC client's brands, products and services.  Johnson recently launched "VIP LIVE!" at the Essence Music Festival for OMC, sponsored by TV One. The three-event series was hosted by celebrities Idris Elba, Mary J Blige, LisaRaye, Roland Martin and Doug E Fresh. Several VIP LIVE! Events are planned throughout 2010.

Johnson received a B.A. in Sociology with a minor in African-American Studies from the University of Virginia. He is a weekly columnist for, The Chicago Defender. He lives in Chicago's South Loop with his wife Yolandra and son Kenny Johnson III.

Established in 2006, Chicago-based OwensMorris Communications is a full-service marketing communications agency providing strategic planning, creative services, media planning & buying, experiential marketing, public & media relations and . OMC's roster of clients includes TV One, ExxonMobil, Luster Products, the Salvation Army, the Orlando/Orange County Convention and Visitors Bureau and the National Black MBA Association.

Go to Target Market News homepage

Yankelovich, Burrell release multicultural study showing economy's impact

Black Cable TV Ratings for Week of August 2 - 8 TBS adds Tyler Perry movie and draws more black viewers than any network

Desiree Rogers named CEO of Johnson Publishing Company

Black TV Ratings for Week of Aug. 2- 8 The return of football kicks NBC to No.1 position on the Top 25

Ross Love, one of radio's largest black owners and former P&G vp, dies

Syd Small, a pioneering owner in radio broadcasting, dies unexpectedly at 72

Mary J. Blige breaks sales record with pitch for her My Life fragrance on HSN

New Ford African-American Web campaign taps announcer James Brown

Tracey Cooper to oversee news section of BET.com following staff layoffs

Black Cable TV Ratings for Wk. of July 26 - Aug. 1 Cable TV regains black viewers as it continues to battle broadcast re-runs