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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
______________________
Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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© 2007 by
Target Market News Inc.
All rights reserved
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The Week
of August 6 - 12
Football edges out CSI for week’s top show; CBS and Fox share top network
honor
(August
15, 2007) In one of the first signs that summer is coming to an end, Fox’s
NFL preseason match-up jumped to the No.1 spot of most popular shows in
black households during the second week in August. The game barely edged
out CSI: NY on CBS by less than 20,000 homes.
The battle between CBS and Fox ended in a tie for top network honors for
the week. Each had seven shows on the top 25 list. ABC had five winners,
while the CW and NBC both claimed three.
The total number of black households watching the top 25 shows, according
to Nielsen Media Research, was 21.7 million, or a nine percent increase
over the previous week’s total.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | Rating | No. of Homes
|
1 |
NFL ON FOX PRESEASON 1 |
FOX |
8.0 |
1.079 |
|
2 |
CSI: NY |
CBS |
7.9 |
1.060 |
|
3 |
PRIMETIME: CRIME |
ABC |
7.5 |
1.014 |
|
4 |
WITHOUT A TRACE |
CBS |
7.3 |
.984 |
|
5 |
NFL ON FOX PRE SN PST GUN |
FOX |
7.3 |
.977 |
|
6 |
60 MINUTES |
CBS |
7.1 |
.961 |
|
7 |
HELL'S KITCHEN |
FOX |
7.1 |
.959 |
|
8 |
I-CAUGHT |
ABC |
6.9 |
.933 |
|
9 |
NBC NFL PRE-SEASON 8/12 |
NBC |
6.7 |
.895 |
|
10 |
CSI: MIAMI |
CBS |
6.4 |
.856 |
|
11 |
CSI |
CBS |
6.3 |
.841 |
|
12 |
JUST FOR LAUGHS |
ABC |
6.2 |
.839 |
|
13 |
JUST FOR LAUGHS-TU 8PM |
ABC |
6.2 |
.838 |
|
14 |
WIFE SWAP |
ABC |
6.2 |
.831 |
|
15 |
AMERICA'S GOT TALENT |
NBC |
6.2 |
.830 |
|
16 |
SHARK |
CBS |
6.1 |
.814 |
|
17 |
FRIDAY NIGHT SMACKDOWN |
CW |
6.1 |
.825 |
|
18 |
GAME, THE |
CW |
6.1 |
.816 |
|
19 |
CRIMINAL MINDS |
CBS |
6.0 |
.804 |
|
20 |
DON'T FORGET LYRICS-WED |
FOX |
5.8 |
.785 |
|
21 |
AMW: AMERICA FIGHTS BACK |
FOX |
5.7 |
.768 |
|
22 |
NFL ON FOX PRE SN PRE-KIC |
FOX |
5.7 |
.762 |
|
23 |
THINK YOU CAN DANCE-WED |
FOX |
5.7 |
.765 |
|
24 |
GIRLFRIENDS |
CW |
5.5 |
.745 |
|
25 |
SINGING BEE |
NBC |
5.5 |
.734 |
Source: Nielsen Media Research. Number of homes
shown in millions. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
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Registration Now Just $99
Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .
Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including:
Tina McElroy Ansa
ReShonda Tate Billingsley
Virginia DeBerry
Donna Grant
Mary Morrison
Kimberla Lawson Roby
Lyah Beth LeFlore
Eisa Nefertari Ulen
Terrie Williams.
Special Celebrity Guest:
Grammy Award Winner
EDDIE LEVERT
Co-Author of "I Got Your Back"
Click here for more information and to register
Sponsored by
________________________
Interep Announces
Ninth Annual
Power of Urban Radio
A Symposium for Multicultural
Advertisers, Ad Agencies, and
Broadcasters Focusing on the
Issues and Opportunities
Surrounding Urban Radio
September 20th, 2007
In New York City
Grand Hyatt Hotel
109 East 42nd Street
at Grand Central Terminal
Save the Date!
For info contact Sherman Kizart,
Senior Vice President, Urban
Marketing at 312-616-7204.
sherman_kizart@interep.com
www.powerofurbanradio.com
_________________________________________________________________________________________
13th Edition Now Available
New Buying Power report shows more spending by black consumers on 'necessities'
Thanks
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...
_________________________________________________________________________________________
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in its ninth year of publication, Black Issues Book Review is
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