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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Ford answers Queen Latifah's need for speed with 2010 Mustang and track time

(August 13, 2009) The Queen made a wish and Ford Motor Company delivered. Twenty-year-old NASCAR phenom Colin Braun brought award-winning musician and actress Queen Latifah a 2010 Ford Mustang and schooled her in how to drive the iconic muscle car like a pro. Latifah, already a proud owner of a '65 Mustang, wished to drive the car in the extended music video for her new song "Fast Cars."

"There are certain cars throughout history that have their own identity. They become synonymous with feeling and energy, an event in your life," says Latifah. "A Mustang is a Mustang; the car is timeless."

Latifah received her pro driving lesson and 2010 Mustang by participating in "The '10 Unleashed" promotion, which asks people to describe their ultimate Mustang dream experience in 250 words or less. A video diary chronicling her exhilarating lesson from Braun will be featured starting today at www.the2010mustang.com.

"Queen Latifah is a fabulous actress and musician, but more importantly she stays true to herself," says Ford Mustang Communications Manager Patricia Piedrahita. "That's what the Mustang is all about – style, power and individuality. When Queen Latifah told us she owned a classic Mustang and wanted a new one for her 'Fast Cars' video, we saw the perfect fit."

On June 24, 2009, Latifah took a detour from promoting her new album to head to New Jersey Motorsports Park, where Colin Braun and the 2010 Mustang were waiting for her. "Are you ready," Braun asked. Latifah held on tight while Braun white-knuckled her through a few hot laps. Latifah then proclaimed, "It's time to conquer this track," donned her own helmet and went out to experience the raw power and handling of the new 2010 Ford Mustang.

"I've been a little jealous of people riding around town with their Mustangs," Latifah said. "Now I got one. No more jealousy. They can eat my dust."

Latifah's dream-come-true is brought to life through the video chapters available at www.the2010mustang.com.


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One







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