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Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
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The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2009 by
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Black Cable TV Ratings for Week of August 3 - 10
Mid-summer shifting viewing habits by black households lift cable offerings

(August 5, 2009) For a growing number of black television viewers, primetime means cable. Summer has traditionally been the period when viewers' habits change, thanks to increased outdoor activities, re-runs and summer programming of new shows. Increasingly, cable is winning the battle for their loyalty.

During the first week of August, there were 17 primetime cable shows that attracted at least one million black viewers. That's a vast difference from only five shows on broadcast network channels that pulled in a million or more. It's also considerably more than the ten cable shows that had a million-plus black viewers last week.

TBS' "Meet the Browns" finished in the No.1 and 3 spots last week, with the later Wednesday airing pulling in one of its largest audiences at 1.6 million. Bravo's "Real Housewives of Atlanta" finished No.2 with 1.4 million.

TBS maintained its supremacy as the most watched cable network in black households, with 7.8 million viewers for six shows on the Top 25. USA was a rare second with 4.2 million for five programs. VH1 finished third among the networks with 3.6 million for three shows.

The total number of viewers for the Top 25 shows in black households, according to Nielsen data, was 28 million -- a 22 percent jump in audience over the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

MEET THE BROWNS

TBS

8.3

13.1

1,628

2

REAL HOUSEWIVES ATLANTA

BRAVO

7.7

12.0

1,394

3

MEET THE BROWNS

TBS

7.4

11.8

1,441

4

TINY & TOYA

BET

7.3

11.4

1,401

5

FRANKIE&NEFFE KEEPING IT

BET

6.9

10.8

1,257

6

HOUSE OF PAYNE

TBS

6.7

10.4

1,403

7

HOUSE OF PAYNE

TBS

6.7

10.4

1,385

8

ICARLY MOVIE: SHELBY MARX

NICK

6.1

11.5

1,397

9

REAL CHANCE OF LOVE 2

VH1

6.0

9.4

1,392

10

WWE ENTERTAINMENT

USA

5.7

9.0

1,193

11

HAWTHORNE

TNT

5.7

9.2

1,022

12

T.0. SHOW

VH1

5.6

8.8

1,199

13

HOUSE OF PAYNE

TBS

5.5

9.2

1,019

14

MADEAS FAMILY REUNION

TBS

5.4

8.2

981

15

REAL CHANCE OF LOVE 2

VH1

5.2

8.3

1,077

16

CLOSER, THE

TNT

5.2

8.2

940

17

WWE ENTERTAINMENT

USA

5.1

8.0

1,082

18

ICARLY

NICK

4.5

8.1

1,083

19

RAISING THE BAR

TNT

4.2

6.5

783

20

AMERICAS BEST DANCE CREW

MTV

4.1

6.1

922

21

PHINEAS AND FERB

DISNEY

4.1

7.1

1,104

22

ICARLY

NICK

3.9

7.0

921

23

LAW & ORDER: SVU

USA

3.9

6.2

647

24

LAW & ORDER: CI (ORIG)

USA

3.8

5.7

656

25

BURN NOTICE

USA

3.7

6.0

693

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


Click here for last week's Top 25 cable TV chart



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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One







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