Gorilla Nation signs four African-American sites to GNMulticultural ad rep deals

(August 12, 2008) Gorilla Nation one of the largest online ad rep firm, has announced that it has been selected to exclusively represent to selected advertisers the online ad inventory of four African-American web properties, including BlackPeopleMeet.com, a leading website for black singles, through its GNMulticultural division.

BlackPeopleMeet.com and BlackChristianPeople-Meet.com are from People Media, a leader in vertical dating communities, operating more than 20 vertically focused online communities primarily devoted to dating. BlackPeopleMeet.com is the largest individual dating site reaching African-Americans online with nearly 1 million unique visitors per month and 287 million page views. The other People Media site, BlackChristianPeopleMeet.com, is one of the largest dating sites for African-American Christians. Both properties will provide GNMulticultural with the unique opportunity to offer strong reach to a concentrated African-American audience.

Also signed were BlackWebPortal.com, a destination providing affluent African-Americans with abundant information and resources surrounding the black community, and Rap-Up.com, an urban blog featuring the hottest hip-hop and R&B news, new music and videos, seven days a week. Rap-Up offers users the opportunity to watch behind-the-scenes footage from Rap-Up shoots, red carpet coverage, and exclusive one-on-one interviews on Rap-Up TV. The site is also home to Rap-Up, the national glossy print magazine with a targeted circulation of 90,000.

"The addition of these new African-American properties now brings our GNMulticultural vertical to an estimated 16 million unique visitors per month - roughly 13 million African-American uniques and 3 million Hispanic uniques," stated Angela S. Cooper, Sr., Director of Business Development for Gorilla Nation. "This growth will enable our clients to target specific demographics, psychographics and audiences, ranging from dating, to blogs, to video and urban content through customized integrations and scalable sponsorships."
 

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