ORDER YOURS TODAY! "A Must-Read
For Marketing
Professionals" Introducing
a new trade magazine for the new opportunities in African-American
marketing and media.
Copyright (c)
2008 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
TV
Ratings for Week of August 4 - 10 NBC takes
gold, silver on Top 25 with Olympics; CBS most watched network
(August
12, 2008) The XXIV Summer Olympics delivered gold for NBC, and black
viewers contributed mightily to getting the network across the finish
line. The games were the first, second and fourth most watched programs
for the first week of August.
"So You Think You Can Dance" stopped the Olympics from sweeping the
gold, silver and bronze positions on the Top 25 -- as they did in white
households' ratings. But the games may have helped draw audience for two
other NBC competition shows, "American Gladiator" and "Celebrity Family
Feud."
Despite the spectacle in China, CBS still took the title of most watched
network of the week with 12 programs on the top 25. NBC had a
much-improved finish with six shows, while Fox claimed four spots on the
chart.
The total number of viewers for all top 25 shows rose by 3.2 percent
over the previous week to 27.3 million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | No. of Viewers2+
1
SUM
OLYMPICS OPENING CEREMONY
NBC
12.4
7.1
2.565
2
SUM
OLYMPICS SUN PRIMETIME
NBC
11.7
6.4
2.314
3
SO YOU
THINK CAN DANCE-THU
FOX
8.2
4.6
1.661
4
SUM
OLYMPICS SAT PRIMETIME
NBC
8.1
4.5
1.605
5
CSI: MIAMI
CBS
7.1
3.5
1.258
6
AMERICA'S
GOT TALENT
NBC
7.0
3.7
1.343
7
SO YOU
THINK CAN DANCE-WED
FOX
6.9
3.9
1.414
8
NCIS
CBS
6.3
2.9
1.056
9
CRIMINAL
MINDS
CBS
5.7
2.7
.971
10
COLD CASE
10PM
CBS
5.4
2.6
.936
11
CSI: NY
CBS
5.1
2.4
.873
12
AMW:
AMERICA FIGHTS BACK
FOX
5.1
2.5
.888
13
FLASHPOINT
CBS
5.1
2.2
.799
14
CELEBRITY
FAMILY FEUD
NBC
5.0
2.7
.974
15
WITHOUT A
TRACE
CBS
4.9
2.3
.832
16
GHOST
WHISPERER
CBS
4.5
2.2
.803
17
BIG
BROTHER 10-TUE
CBS
4.5
2.2
.782
18
TWO AND A
HALF MEN
CBS
4.3
2.5
.888
19
WIFE SWAP
ABC
4.3
2.2
.801
20
FRI NIGHT
SMACKDOWN
CW
4.3
2.6
.949
21
OLD
CHRISTINE
CBS
4.2
2.2
.776
22
HOUSE
FOX
4.2
2.0
.703
23
THE BIG
BANG THEORY
CBS
4.1
1.9
.698
24
AMERICAN
GLADIATORS
NBC
4.1
2.2
.787
25
UGLY BETTY
ABC
4.1
1.9
.698
Source:
Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Rankings are based on
share of black households. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.
Review Presentations From: Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
Want this issue? Get it with your new
subscription.
Click Here
A TARGET MARKET
NEWS PUBLICATION
_________________________
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
