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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black Cable TV Ratings for Week of August 2 - 8
TBS adds Tyler Perry movie and draws more black viewers than any network

(August 11, 2010) TBS added Tyler Perry's theatrical film, Meet The Browns, to its lineup and boosted its black audience viewership to the highest of any broadcast or cable outlet. The movie gave TBS an additional two million black viewers in its battle to keep summer viewing up and it surpassed CBS' total black audience during the first week of August.

TBS claimed 11.9 million black viewers for nine of its Top 25 most popular cable shows and took the most watched network title. Disney followed in a distant second with 3.9 million viewers for five shows. TNT had 3.1 million for four of its programs.

There were 25.3 million viewers for the Top 25 cable shows, according to Nielsen, representing a drop of five percent from the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

MEET THE BROWNS

TBS

9.7

14.9

2,082

2

MEET THE BROWNS

TBS

9.4

14.3

1,960

3

MEET THE BROWNS

TBS

7.8

12.0

1,676

4

MEET THE BROWNS

TBS

7.0

11.0

1,510

5

WWE ENTERTAINMENT

USA

6.3

9.7

1,272

6

WWE ENTERTAINMENT

USA

5.9

9.2

1,189

7

HOUSE OF PAYNE

TBS

5.8

9.5

1,228

8

HAWTHORNE

TNT

5.3

8.3

997

9

TYLER PERRYS MEET/BROWNS

TBS

4.9

8.3

893

10

TYLER PERRYS MEET/BROWNS

TBS

4.7

8.4

1,016

11

THE FIRST 48

A&E

4.4

7.0

872

12

HOUSE OF PAYNE

TBS

4.3

7.2

944

13

THE CLOSER

TNT

4.1

6.3

757

14

BET MOVIE OF THE WEEK

BET

4.0

6.2

789

15

MEMPHIS BEAT

TNT

4.0

6.1

698

16

SONNY WITH A CHANCE

DISNEY

4.0

6.1

937

17

RIZZOLI & ISLES

TNT

3.9

5.9

688

18

TYLER PERRYS MEET/BROWNS

TBS

3.9

6.7

661

19

HANNAH MONTANA FOREVER

DISNEY

3.8

6.0

944

20

THE FIRST 48

A&E

3.8

6.5

676

21

EVERYBODY HATES CHRIS

NICK

3.7

5.9

800

22

SUITE LIFE ON DECK

DISNEY

3.7

5.7

616

23

PHINEAS AND FERB

DISNEY

3.7

6.8

747

24

EVERYBODY HATES CHRIS

NICK

3.7

5.7

684

25

SUITE LIFE ON DECK

DISNEY

3.7

5.6

666

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.
 
Click here for last week's Top 25 cable TV chart


Go to Target Market News homepage

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