15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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Black Cable TV Ratings for Week of August 2 - 8 TBS
adds Tyler Perry movie and draws more black viewers than any network
(August 11, 2010) TBS added Tyler Perry's theatrical film, Meet The
Browns, to its lineup and boosted its black audience viewership to the
highest of any broadcast or cable outlet. The movie gave TBS an
additional two million black viewers in its battle to keep summer
viewing up and it surpassed CBS' total black audience during the first
week of August.
TBS claimed 11.9 million black viewers for nine of its Top 25 most
popular cable shows and took the most watched network title. Disney
followed in a distant second with 3.9 million viewers for five shows.
TNT had 3.1 million for four of its programs.
There were 25.3 million viewers for the Top 25 cable shows, according to
Nielsen, representing a drop of five percent from the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
1
MEET THE BROWNS
TBS
9.7
14.9
2,082
2
MEET THE BROWNS
TBS
9.4
14.3
1,960
3
MEET THE BROWNS
TBS
7.8
12.0
1,676
4
MEET THE BROWNS
TBS
7.0
11.0
1,510
5
WWE ENTERTAINMENT
USA
6.3
9.7
1,272
6
WWE ENTERTAINMENT
USA
5.9
9.2
1,189
7
HOUSE OF PAYNE
TBS
5.8
9.5
1,228
8
HAWTHORNE
TNT
5.3
8.3
997
9
TYLER PERRYS MEET/BROWNS
TBS
4.9
8.3
893
10
TYLER PERRYS MEET/BROWNS
TBS
4.7
8.4
1,016
11
THE FIRST 48
A&E
4.4
7.0
872
12
HOUSE OF PAYNE
TBS
4.3
7.2
944
13
THE CLOSER
TNT
4.1
6.3
757
14
BET MOVIE OF THE WEEK
BET
4.0
6.2
789
15
MEMPHIS BEAT
TNT
4.0
6.1
698
16
SONNY WITH A CHANCE
DISNEY
4.0
6.1
937
17
RIZZOLI & ISLES
TNT
3.9
5.9
688
18
TYLER PERRYS MEET/BROWNS
TBS
3.9
6.7
661
19
HANNAH MONTANA FOREVER
DISNEY
3.8
6.0
944
20
THE FIRST 48
A&E
3.8
6.5
676
21
EVERYBODY HATES CHRIS
NICK
3.7
5.9
800
22
SUITE LIFE ON DECK
DISNEY
3.7
5.7
616
23
PHINEAS AND FERB
DISNEY
3.7
6.8
747
24
EVERYBODY HATES CHRIS
NICK
3.7
5.7
684
25
SUITE LIFE ON DECK
DISNEY
3.7
5.6
666
Source:
Nielsen Media Research. Ranked by share of audience watching. Based on
live and same day viewing. Number of viewers shown in thousands (1,000 =
1 million). Representing more than 13.45 million television households
in the U.S., the African-American television audience is the largest
minority segment in Nielsen's measurement samples. All times eastern.
