HOME | STATS | PUBLICATIONSREGISTER | ADVERTISE  | CONTACT US | SEARCH


 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
Story continued...

_________________


 Register Here 
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black TV Ratings for Week of Aug. 2- 8
The return of football kicks NBC to No.1 position on the Top 25

(August 10, 2010) Summer is almost over, and as it has always done, NFL Sunday Night Football has taken over television in black households with pre-season action. Of the 11.4 million that tuned in to NBC to see the Dallas Cowboys vs. the Cincinnati Bengals, 2.3 million, or 20 percent, were black households.

CBS still held on to its title of most popular network of the week with black viewers, with 7.8 million watching ten of its Top 25 shows. ABC jumped up to second with six million tuning in seven of its entries on the chart. NBC kicked Fox out of third with 4.6 million for five of its programs.

Nielsen recorded a total of 23.5 million viewers for the Top 25 most popular shows in black homes, which is an increase of seven percent over the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

NBC NFL PRE-SEASON 8/8

NBC

11.6

6.4

2,384

2

NBC NFL PRE-SSN PRKCK 8/8

NBC

9.8

5.2

1,939

3

CSI: MIAMI

CBS

5.1

2.2

843

4

WIPEOUT-TUES

ABC

5.1

2.8

1,048

5

CSI: NY

CBS

5.0

2.2

821

6

FLASHPOINT

CBS

5.0

2.4

910

7

CRIMINAL MINDS

CBS

4.9

2.1

786

8

20/20-FRI

ABC

4.8

2.4

893

9

HELL'S KITCHEN

FOX

4.8

2.5

947

10

AMW: AMERICA FIGHTS BACK

FOX

4.8

2.4

894

11

60 MINUTES

CBS

4.6

2.1

774

12

SO YOU THINK CN DANCE-WED

FOX

4.6

2.7

1,007

13

NCIS

CBS

4.5

2.2

817

14

NCIS: LOS ANGELES

CBS

4.4

2.1

790

15

CLEVELAND

FOX

4.4

2.6

989

16

PRMTME:WHT WOULD U DO-TUE

ABC

4.4

2.2

817

17

WIPEOUT-THURS

ABC

4.4

2.3

868

18

SO YOU THINK CN DANCE-THU

FOX

4.4

2.1

794

19

SHAQ VS.

ABC

4.4

2.4

904

20

MENTALIST, THE

CBS

4.3

1.9

702

21

BACHELORETTE:AFTER ROSE

ABC

4.1

2.0

737

22

BIG BANG THEORY, THE

CBS

4.1

1.7

643

23

NBC SPORTS SP-PRIME 8/8

NBC

4.1

1.9

713

24

GOOD WIFE, THE

CBS

4.0

1.9

721

25

ROOKIE BLUE

ABC

4.0

2.1

770

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart



Go to Target Market News homepage

RECENT STORIES
Syd Small, a pioneering owner in radio broadcasting, dies unexpectedly at 72

Mary J. Blige breaks sales record with pitch for her My Life fragrance on HSN

New Ford African-American Web campaign taps announcer James Brown

Tracey Cooper to oversee news section of BET.com following staff layoffs

Black Cable TV Ratings for Wk. of July 26 - Aug. 1 Cable TV regains black viewers as it continues to battle broadcast re-runs

Safeway names Jonathan Mayes SVP of Government Relations, Public Affairs

General Mills expands its Feeding Dreams programs to honor heroes in 10 markets

Black TV Ratings for Week of July 26 - Aug. 1 CBS takes three spots on Top 25 chart of black households TV favorites

Kimberly Hulsey named Senior VP for distribution, strategy for TV One

Louisiana launches new iPhone app for its African American heritage trail


 






_________________________________________________________________________________________