15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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Black TV Ratings for Week of Aug. 2- 8 The
return of football kicks NBC to No.1 position on the Top 25
(August 10, 2010) Summer is almost over, and as it has always done, NFL
Sunday Night Football has taken over television in black households with
pre-season action. Of the 11.4 million that tuned in to NBC to see the
Dallas Cowboys vs. the Cincinnati Bengals, 2.3 million, or 20 percent,
were black households.
CBS still held on to its title of most popular network of the week with
black viewers, with 7.8 million watching ten of its Top 25 shows. ABC
jumped up to second with six million tuning in seven of its entries on
the chart. NBC kicked Fox out of third with 4.6 million for five of its
programs.
Nielsen recorded a total of 23.5 million viewers for the Top 25 most
popular shows in black homes, which is an increase of seven percent over
the previous week.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of
AA | No. Viewers 2+
1
NBC NFL PRE-SEASON 8/8
NBC
11.6
6.4
2,384
2
NBC NFL PRE-SSN PRKCK 8/8
NBC
9.8
5.2
1,939
3
CSI: MIAMI
CBS
5.1
2.2
843
4
WIPEOUT-TUES
ABC
5.1
2.8
1,048
5
CSI: NY
CBS
5.0
2.2
821
6
FLASHPOINT
CBS
5.0
2.4
910
7
CRIMINAL MINDS
CBS
4.9
2.1
786
8
20/20-FRI
ABC
4.8
2.4
893
9
HELL'S KITCHEN
FOX
4.8
2.5
947
10
AMW: AMERICA FIGHTS BACK
FOX
4.8
2.4
894
11
60 MINUTES
CBS
4.6
2.1
774
12
SO YOU THINK CN DANCE-WED
FOX
4.6
2.7
1,007
13
NCIS
CBS
4.5
2.2
817
14
NCIS: LOS ANGELES
CBS
4.4
2.1
790
15
CLEVELAND
FOX
4.4
2.6
989
16
PRMTME:WHT WOULD U DO-TUE
ABC
4.4
2.2
817
17
WIPEOUT-THURS
ABC
4.4
2.3
868
18
SO YOU THINK CN DANCE-THU
FOX
4.4
2.1
794
19
SHAQ VS.
ABC
4.4
2.4
904
20
MENTALIST, THE
CBS
4.3
1.9
702
21
BACHELORETTE:AFTER ROSE
ABC
4.1
2.0
737
22
BIG BANG THEORY, THE
CBS
4.1
1.7
643
23
NBC SPORTS SP-PRIME 8/8
NBC
4.1
1.9
713
24
GOOD WIFE, THE
CBS
4.0
1.9
721
25
ROOKIE BLUE
ABC
4.0
2.1
770
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
