Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Desiree Rogers named CEO of Johnson Publishing Company Her first hire is Rodrigo Sierra as SVP of marketing
10, 2010) Linda Johnson Rice, chairman and CEO of Johnson Publishing
Company, Inc., announced today that Desiree Rogers has been named chief
executive officer of JPC. Rice will continue as chairman.
"Desiree has a proven track record of successful business leadership,"
said Linda Johnson Rice. "She is a longstanding confidant and a savvy
businesswoman who is committed to the strategic growth of Johnson
Publishing Company. I look forward to working side by side with her as
we embark upon this next phase for the company."
Rogers will oversee the day-to-day operations of the company, with
responsibility for aligning core business strategies for all brands. She
left her position as White House Social Secretary in February of this
year, and was named as a consultant to JPC in June.
"I am humbled to have such an incredible opportunity. I consider it an
honor to help continue the 68-year legacy of such a phenomenal company
and its iconic brands," said Rogers. The New Orleans native received her
bachelorís degree in political science from Wellesley College and earned
a master of business administration degree from Harvard Universityís
Rogers has held positions with the Illinois Lottery, Peoples Energy and
Allstate Insurance. She has also served on numerous non-profit and
corporate boards including the Museum of Science and Industry, Blue
Cross Blue Shield of Illinois, Equity Residential, a REIT and the
Northwestern Memorial Foundation.
Rogers first hire is that of Rodrigo A. Sierra, who she named senior
vice president and chief marketing officer. Sierra is a brand
repositioning and media expert with a record of developing innovative
"We are pleased to have Rodrigo join the leadership team at Johnson
Publishing," said Rogers. "Rodrigo and I have worked together over the
years in previous roles and I am confident that his deep and broad
experience in communications, media and corporate branding will serve
him well in his new role."
As SVP & CMO, Sierra will oversee the corporate image of the company
both internally and externally. He will be responsible for public
relations, brand management, research, digital and social media
"I look forward to joining the talented people at Johnson Publishing
Company," said Sierra. "I have long admired both Ebony and Jet and feel
honored to have the opportunity to help solidfy the JPC brands for the
Over the past 25 years, Sierra has been instrumental in achieving
meaningful results in high-profile corporate, media, government and
regulatory positions. His brand and crisis management expertise and
experience in strategy, policy and organizational issues have equipped
him to create and implement proactive initiatives that effect positive
change. Sierra has the ability to transition between public and private
sectors to create mutually beneficial partnerships that leverage both
resources and brand equity.
Sierra serves on the boards of the Chicago Low Income Housing Trust
Fund; the Puerto Rican Arts Alliance; the Goodman Theater; and on the
steering committee of Nuestro Futuro, a partnership with the Chicago
Community Trust. He is a member of the Arthur Page Society, the Economic
Club of Chicago, and the Publicity Club of Chicago.
Sierra earned an MBA from the Kellogg School of Management. He holds a
bachelorís degree in philosophy from Northwestern University.