15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Desiree Rogers named CEO of Johnson Publishing Company
Her first hire is Rodrigo Sierra as SVP of marketing

(August 10, 2010) Linda Johnson Rice, chairman and CEO of Johnson Publishing Company, Inc., announced today that Desiree Rogers has been named chief executive officer of JPC. Rice will continue as chairman.

"Desiree has a proven track record of successful business leadership," said Linda Johnson Rice. "She is a longstanding confidant and a savvy businesswoman who is committed to the strategic growth of Johnson Publishing Company. I look forward to working side by side with her as we embark upon this next phase for the company."

Rogers will oversee the day-to-day operations of the company, with responsibility for aligning core business strategies for all brands. She left her position as White House Social Secretary in February of this year, and was named as a consultant to JPC in June.

"I am humbled to have such an incredible opportunity. I consider it an honor to help continue the 68-year legacy of such a phenomenal company and its iconic brands," said Rogers. The New Orleans native received her bachelorís degree in political science from Wellesley College and earned a master of business administration degree from Harvard Universityís Business School.

Rogers has held positions with the Illinois Lottery, Peoples Energy and Allstate Insurance. She has also served on numerous non-profit and corporate boards including the Museum of Science and Industry, Blue Cross Blue Shield of Illinois, Equity Residential, a REIT and the Northwestern Memorial Foundation.

Rogers first hire is that of Rodrigo A. Sierra, who she named senior vice president and chief marketing officer. Sierra is a brand repositioning and media expert with a record of developing innovative solutions.
"We are pleased to have Rodrigo join the leadership team at Johnson Publishing," said Rogers. "Rodrigo and I have worked together over the years in previous roles and I am confident that his deep and broad experience in communications, media and corporate branding will serve him well in his new role."
As SVP & CMO, Sierra will oversee the corporate image of the company both internally and externally. He will be responsible for public relations, brand management, research, digital and social media strategy.
"I look forward to joining the talented people at Johnson Publishing Company," said Sierra. "I have long admired both Ebony and Jet and feel honored to have the opportunity to help solidfy the JPC brands for the future."
Over the past 25 years, Sierra has been instrumental in achieving meaningful results in high-profile corporate, media, government and regulatory positions. His brand and crisis management expertise and experience in strategy, policy and organizational issues have equipped him to create and implement proactive initiatives that effect positive change. Sierra has the ability to transition between public and private sectors to create mutually beneficial partnerships that leverage both resources and brand equity.
Sierra serves on the boards of the Chicago Low Income Housing Trust Fund; the Puerto Rican Arts Alliance; the Goodman Theater; and on the steering committee of Nuestro Futuro, a partnership with the Chicago Community Trust. He is a member of the Arthur Page Society, the Economic Club of Chicago, and the Publicity Club of Chicago.
Sierra earned an MBA from the Kellogg School of Management. He holds a bachelorís degree in philosophy from Northwestern University.

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