Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Burrell Communications Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more

Click here to order

Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and

 Register Here       
Are you getting the latest industry news when it happens via e-mail

Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


(c) 2009 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 

NAACP, MMTC seek Obama's 'leadership' in Arbitron PPM dispute

(August 11, 2009) On the heels of a meeting between Obama administration officials and the African-American and Latino owners of radio stations, three groups have written to President Obama seeking his involvement in minority broadcasters' dispute with Arbitron's PPM ratings system.

The director of the NAACP's Washington, DC, bureau, the president of the Minority Media and Telecommunications Council, and the director of the Hispanic Telecommunications & Technology Partnership sent a letter to the White House asking that Obama lend his "leadership to address this critical situation."

The letter seeks the administration's intervention, citing that it has the right to do so because the Federal Communications Commission uses Arbitron's data in making regulatory decisions. The letter also points out that the Media Ratings Council has yet to approve the accuracy of PPM technology in any but two of the markets where it is now being employed.

Arbitron has no yet issued a response to the letter. The full text of the letter follows:

Dear President Obama:

Yesterday's editorial in the New York Daily News by the Chairman of our nation's oldest and most respected minority radio broadcasters is timely and on target.

Without the immediate intervention of the federal government we stand to lose a valuable and irreplaceable resource - the independent voice of minority radio.

Faulty radio ratings data issued by Arbitron - a virtual monopoly in radio ratings - has placed Black and Latino serving radio stations in the worst possible situation in their fight to weather the economic storm that has affected every facet of our society and – disproportionately – the radio industry.
Efforts by Members of Congress, the Federal Communications Commission, and the Media Ratings Council have yet to cause Arbitron to deviate from its continued deployment of a radio ratings system (PPM) that deeply undercounts and seriously misrepresents the listening habits of minority radio audiences. 

The Media Ratings Council has yet to give its stamp of approval to most of the markets where the PPM system has been deployed, having already denied accreditation to the PPM system in many of the largest markets.  The toll on minority stations has been devastating to their ratings positions - costing between a 40 to 60 percent drop in ratings. While non-minority stations have also experienced declines in ratings, their losses have been only a third of the ratings losses of minority radio stations.

Since the FCC began a review of its authority to fully investigate and rule on the accuracy of radio rating services, Arbitron has instituted PPM radio systems in 18 major markets without obtaining MRC accreditation.

The FCC uses Arbitron’s data to define radio markets, and FCC decisions made using faulty data will have undesirable consequences on the general public.  In short, bad PPM data results in bad broadcasting decisions, negatively impacts the public interest, undermines minority broadcasters, and works against our mutual goals to advance and support diversity in our nation's airwaves.

We cannot stand by while our Black and Latino serving radio stations face this most serious threat to their survival. We urge you to lend your leadership to address this critical situation, and we stand ready to support you in whatever manner you deem appropriate.


Hilary Shelton
Director NAACP Washington Bureau
Senior Vice President for Advocacy & Policy

David Honig
Minority Media and Telecommunications Council

Sylvia Aguilera
Hispanic Telecommunications and Technology Partnership

Go to Target Market News homepage


Target Market News
Congratulates the
Recipients of the 2009

Advertising Executive
of the Year

FUSE Advertising

Media Executive 
of the Year
President. Broadcast
Media Sales

Marketing Executive
of the Year
Multicultural Marketing Manager
Ford Motor Co.

Research Executive
of the Year
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group

Public Relations Executive
of the Year

President / CEO

Lifetime Achievement Award

TV One