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Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Target Market News Inc.

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BET News names Karen Saunders and Jason Samuels to series producer posts

(August 10, 2009) BET Networks announced that Karen Saunders will be joining BET News as the senior producer of the network's new series, BET NEWS IN-DEPTH. Saunders comes to BET with more than 20 years of experience as a writer, director and producer. Additionally, award-winning broadcast news producer and New York University journalism professor, Jason Samuels has joined BET News as the senior series producer of HEART OF THE CITY. Both will report directly to Keith Brown, Senior Vice President of BET News and Public Affairs. 

"BET News is excited to add these impressive professionals to our team. Karen's expertise and creativity will be extremely influential in building BET NEWS IN-DEPTH into a successful series," said Brown. "Her achievement-filled career and interest in supporting the Black community makes her an ideal match for BET News."

Brown added, "Jason has achieved a great deal already in his distinguished career as a producer for NBC News, ABC News and ESPN. His talents are well-suited to his new role creating compelling, high-quality news content for BET."

Saunders comes to BET News from Crystal Bell & KCS Productions, where she was executive producer and creative director since 2005. Prior to that, she also enjoyed tenure as a staff producer, writer and field director for ABC News and 20/20 from 1986-1992 and 1997-2005. While there, she produced projects that increased ratings, expanded demographics, and generated praise for the network.  After leaving ABC to work for Bill Cosby as supervising producer on You Bet Your Life, Saunders was asked back to ABC a second time in 1997, to contribute at a crucial development stage when the show expanded to two nights a week. She also held a number of freelance positions from 1993-1997 for Fox News' Front Page, Time Warner-Telepictures' Extra, Rysher Entertainment's Lifestyles of the Rich & Famous, and The Wrightwood Group's This I Believe, a Disney Channel educational series.

Saunders received numerous awards for her involvement in projects for ABC News and 20/20. She earned the prestigious Dupont and Peabody Awards and an Emmy for her involvement with the ABC News team's coverage of the World Trade Center terrorist attacks on September 11, 2001, and has also been recognized on various occasions for her work on African American issues. She has been honored by Columbia University School of Journalism, recognized several times, by the National Association of Black Journalists and honored with the NAACP Image Award nomination.

Saunders earned a Bachelor of Arts degree in radio and television from the University of Arizona. She is also a member of the Director's Guild of America.

BET NEWS IN-DEPTH is a series of quarterly specials that aim to expose the misinterpretations of Black culture in mainstream media. From the crippling AIDS epidemic to the current realities facing Black women to the ever-changing structure of the Black family, BET NEWS IN-DEPTH will tell the stories and uncover the facts, revealing our truths. BET NEWS IN-DEPTH gives voice to the lives and experiences of Black people in America from the unique, award-winning perspective of BET News.

Prior to joining BET News, Samuels served as a senior producer for the innovative ESPN primetime newsmagazine E:60. He is also an associate professor of journalism at the Arthur L. Carter Journalism Institute of New York University. 

From 2006-2008, Samuels was a senior producer for ABC News' World News with Charles Gibson. There he managed all of World News' digital content, including the daily production of the World News Webcast anchored by Charles Gibson, the only live, daily network newscast produced exclusively for a digital audience. In addition, Samuels has served as the senior producer in charge of the ABC News' two weekend evening news broadcasts, World News Saturday and World News Sunday.

Before joining ABC News, Samuels spent 12 years as a producer for NBC News where he produced and worked on many award-winning long form projects for the broadcast newsmagazine Dateline NBC. Perhaps most notably, in 2004 Samuels produced the groundbreaking Dateline NBC hour "A Pattern of Suspicion." This examination of racial profiling was honored with several of the most prestigious prizes in broadcast journalism including an Alfred I. duPont-Columbia University Award, an RTNDA/Edward R. Murrow Award and an Investigative Reporter and Editor Award. Samuels began his journalism career as a news writer and producer at WCVB-TV in Boston.

Samuels has received many acknowledgements for his work. In total he has received one Emmy Award, five Emmy nominations (including three for coverage of the Hurricane Katrina disaster), a Freedom Forum Excellence in Urban Journalism Award, a Cine Golden Eagle Award, a New York Association of Black Journalist Award for Overall Excellence, and an American Women in Radio and Television Grace Award.

In addition to Samuels' successful and accomplished career he is a member of several boards and organizations.  He is a member of the Board of Advisors for Tufts University Tisch College of Public Citizenship and Public Service, Former Board President of the Ricardo O'Gorman School (Harlem, N.Y.), a Former Trustee of the International Youth Leadership Institute and a member of the National Association of Black Journalists. In 2007 Samuels was selected to participate in the "Punch Sulzberger News Media Executive Leadership Program" at Columbia University, a 12-month joint business/journalism program for emerging industry leaders.

Samuels received a Bachelors of Arts and English from Tufts University and then went on to receive his Master of Journalism from the University of California at Berkeley.

In HEART OF THE CITY, BET News takes viewers inside America's cities to examine the most significant issues impacting urban America at the dawn of the 21st century. Led by Emmy and Columbia-duPont award-winning series producer Jason Samuels, HEART OF THE CITY will take an unflinching look at the complex problems plaguing our communities - and reveal the stories of those fighting to find solutions. HEART OF THE CITY will premiere on Saturday, September 12, at 10:00 p.m. on BET.


Go to Target Market News homepage

 


Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One







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