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BET Mobile names
MySpace exec Brandon Lucas to Vice President and GM post
5, 2009) BET Networks announced that Brandon Lucas has joined the
company as Vice President and General Manager of BET Mobile. Lucas
reports directly to Denmark West, President of BET Digital Media, and is
based in Los Angeles.
As the head of BET Mobile, Lucas is responsible for driving the wireless
business, strategy and partnerships for BET Networks. He will oversee
the expansion and development of the BET Mobile division, and will also
lead the creation of new business opportunities by leveraging BET
Networks' assets on the mobile platform.
"We are very happy to have Brandon lead BET Mobile. He is an industry
veteran whose entrepreneurial spirit, vision and deal-making will be an
invaluable asset to our company," said West. "Our audience is made up of
so many active and engaged mobile users. Brandon's appointment reflects
our commitment to making the BET brand and content accessible on any
screen anytime, anywhere."
Lucas brings years of experience in the mobile industry to BET Networks.
Prior to joining BET, he was Executive Director of Business Development
at MySpace, where in two years he built partnerships with top U.S.
wireless carriers, device manufacturers, SMS aggregators and ad
networks, including Apple, Research In Motion, Microsoft, Nokia, AT&T
and Verizon Wireless. Before that, he held mobile business development
positions at the Walt Disney Company and U.S. Cellular.
Lucas earned a bachelor's degree in government from Harvard University,
and then an International MBA from the University of Chicago. He is
fluent in Japanese, and familiar with Spanish, French, German and