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Weren't able to attend the Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2009 by
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BET Mobile names MySpace exec Brandon Lucas to Vice President and GM post

(August 5, 2009) BET Networks announced that Brandon Lucas has joined the company as Vice President and General Manager of BET Mobile.  Lucas reports directly to Denmark West, President of BET Digital Media, and is based in Los Angeles.

As the head of BET Mobile, Lucas is responsible for driving the wireless business, strategy and partnerships for BET Networks. He will oversee the expansion and development of the BET Mobile division, and will also lead the creation of new business opportunities by leveraging BET Networks' assets on the mobile platform.

"We are very happy to have Brandon lead BET Mobile. He is an industry veteran whose entrepreneurial spirit, vision and deal-making will be an invaluable asset to our company," said West. "Our audience is made up of so many active and engaged mobile users. Brandon's appointment reflects our commitment to making the BET brand and content accessible on any screen anytime, anywhere."

Lucas brings years of experience in the mobile industry to BET Networks. Prior to joining BET, he was Executive Director of Business Development at MySpace, where in two years he built partnerships with top U.S. wireless carriers, device manufacturers, SMS aggregators and ad networks, including Apple, Research In Motion, Microsoft, Nokia, AT&T and Verizon Wireless.  Before that, he held mobile business development positions at the Walt Disney Company and U.S. Cellular. 

Lucas earned a bachelor's degree in government from Harvard University, and then an International MBA from the University of Chicago. He is fluent in Japanese, and familiar with Spanish, French, German and Korean.


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One







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