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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Target Market News Inc.

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Tracey Cooper to oversee news section of BET.com following staff layoffs

By Richard Prince
Journal-ims
(July 30, 2010) BET officials say that Tracey Cooper, a senior consultant for BET.com, will oversee the "On TV" and News sections of BET.com in the wake of a reorganization that saw six people, including Editor Tanu Henry, laid off this week.

Cooper has been director of content for Interactive One, a division of Radio One Inc., and group director of content and brand development for Community Connect, Inc., which operates three sites, BlackPlanet.com, MiGente.com and AsianAve.com. It is now owned by Radio One.

A memo went to BET staffers Wednesday, signed by Denmark West, president of digital media operations, and Martez Moore, vice president for strategy and business development.  It said, "As you know, we have created a growth strategy for Digital. As of January of this year, we have been keenly focused on a plan that will allow us to deliver significant growth in traffic and revenue.

"Simultaneously, we have been reviewing our structure to ensure that we have an organization that is best positioned to meet the growth objectives and to provide the best content. As a result of this organizational review, we have restructured Digital to allow us to meet our content, traffic and revenue objectives. We want to underscore that we arrived at these decisions carefully and that we gave considerable thought to how each function, channel and individual would be impacted.

"Given these changes, in the interim the Entertainment and Lifestyle team will report to Martez. Kim Osorio will lead Music and Tracey Cooper will oversee On TV and News. As we mentioned earlier this week, beginning August 2nd, Mimi Valdés will lead our content efforts as Vice President of Digital Content."

BET.com is the top-rated Internet site catering to African Americans, according to ComScore, an Internet ratings service. It received 3.5 million unique visitors in June, compared with 2.9 million for AOL Black Voices, 2.3 million for Media Takeout and 1.7 million for Black Planet.




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