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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
______________________
Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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© 2007 by
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All rights reserved
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The Week of July 30 - August 5
Thanks to 'Payne' TBS holds on to No.1; Disney rules
again as week’s top network
(August
8, 2007) The only thing hotter than the week’s temperature is the
popularity of TBS’s comedy “House of Payne” with black households. Tyler
Perry’s hit again came in at the No.1 and No.3 positions, once more
separated by MYV’s “Making The Band.” BET controversial “We Gotta Do
Better” was one of three shows that network posted in the top ten.
It’s summer and that means that kids rule, even in primetime, so Disney
was the most popular network during the first week of August with nine
shows on the top 25. BET followed with five, then TBS with four.
The total number of black households watching the top 25 shows, according
to Nielsen Media Research, dropped by nearly five percent from 16.1
million to 15.3 million.
Top 25 Cable Shows in Black Households
Rank | Program | Network | Rating | # of Homes
|
1 |
HOUSE OF PAYNE |
TBS |
13.5 |
1,177 |
|
2 |
MAKING THE BAND 4 |
MTV |
11.2 |
1,016 |
|
3 |
HOUSE OF PAYNE |
TBS |
12.2 |
1,006 |
|
4 |
BALDWIN HILLS |
BET |
8.8 |
794 |
|
5 |
THE CLOSER |
TNT |
7.8 |
681 |
|
6 |
WE GOT TO DO BETTER |
BET |
7.2 |
643 |
|
7 |
SHAUN THE SHEEP |
DISNEY |
7.2 |
608 |
|
8 |
PROUD FAMILY MOVIE |
DISNEY |
7.4 |
590 |
|
9 |
TBS PRIME MOVIE |
TBS |
6.6 |
565 |
|
10 |
S.O.B. |
BET |
6.3 |
562 |
|
11 |
WWE ENTERTAINMENT |
USA |
6.2 |
561 |
|
12 |
S.O.B. |
BET |
6.3 |
554 |
|
13 |
TBS PRIME MOVIE |
TBS |
6.4 |
535 |
|
14 |
HANNAH MONTANA |
DISNEY |
7.4 |
530 |
|
15 |
SPONGEBOB |
NICK |
6.9 |
524 |
|
16 |
ROAD TO HS MUSICAL 2 |
DISNEY |
6.1 |
521 |
|
17 |
DISNEY CHANNEL GAMES |
DISNEY |
6.8 |
502 |
|
18 |
DRAKEJOSH REALLYBIGSHRIMP |
NICK |
7.0 |
500 |
|
19 |
HIGH SCHOOL MUSICAL |
DISNEY |
6.2 |
498 |
|
20 |
THATS SO RAVEN |
DISNEY |
5.6 |
497 |
|
21 |
BET MOVIE OF THE WEEK |
BET |
5.9 |
491 |
|
22 |
ROAD TO HS MUSICAL 2 |
DISNEY |
5.5 |
491 |
|
23 |
LAW & ORDER: SVU |
USA |
6.1 |
490 |
|
24 |
MUSIC VIDEO |
DISNEY |
5.5 |
486 |
|
25 |
WWE ENTERTAINMENT |
USA |
5.6 |
484 |
Source: Nielsen Media Research. Number of homes
shown in millions. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
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Registration Now Just $99
Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .
Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including:
Tina McElroy Ansa
ReShonda Tate Billingsley
Virginia DeBerry
Donna Grant
Mary Morrison
Kimberla Lawson Roby
Lyah Beth LeFlore
Eisa Nefertari Ulen
Terrie Williams.
Click here for more information and to register
Sponsored by
________________________
Interep Announces
Ninth Annual
Power of Urban Radio
A Symposium for Multicultural
Advertisers, Ad Agencies, and
Broadcasters Focusing on the
Issues and Opportunities
Surrounding Urban Radio
September 20th, 2007
In New York City
Grand Hyatt Hotel
109 East 42nd Street
at Grand Central Terminal
Save the Date!
For info contact Sherman Kizart,
Senior Vice President, Urban
Marketing at 312-616-7204.
sherman_kizart@interep.com
www.powerofurbanradio.com
_________________________________________________________________________________________
13th Edition Now Available
New Buying Power report shows more spending by black consumers on 'necessities'
Thanks
to economic gains in the past two years, black households across the U.S.,
especially middle-class families, are increasing their purchases of
lifestyle and leisure items. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...
Story continued...
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in its ninth year of publication, Black Issues Book Review is
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