personality Big Boy signs syndication deal with ABC Radio Networks
6, 2007) Today ABC Radio Networks announced a multi-year deal with Los
Angeles’ hottest morning drive personality, Big Boy, to syndicate Big
Boy’s Neighborhood. Big Boy is currently heard on flagship station KPWR
(Power 106). Known for his traffic-stopping billboards in L.A. and his
appeal to young influencers, Big Boy will launch nationally on Monday,
August 20. The show will air live, Monday- Friday, 6am-10am in all time
“We’re extremely excited about our partnership with Big Boy,” said Darryl
Brown, Executive Vice President, Multicultural, ABC Radio Networks. “It’s
very rare to have a personality that can re-define morning drive for
affiliates across the country. Big Boy is a proven force and he’s gotten
it done book after book in one of radio’s toughest markets, Los Angeles.”
Big Boy's image became well known throughout the greater Los Angeles area
in the late 1990s and early 2000s, when Power 106 placed his nearly-nude
500-plus pound image onto billboards throughout the area, spoofing
Regarding his new syndication deal Big Boy commented, “This is a great
opportunity. People have talked to me in the past and presented
opportunities, but I didn't feel like the timing was right until now. We
have a great morning show in Los Angeles and I'm very excited to work with
ABC to share our show in other markets. It's very exciting!”
Also included in the agreement is the syndication of Big Boy’s weekend
show which currently airs on 25 affiliates as Big Boy’s Hip Hop Spot.
The weekend show features the hottest headlines in Hip Hop, A-list artist
interviews and hit music. After August 25, the show will take on the same
name as the weekday morning show Big Boy’s Neighborhood (Weekend Show).
In 2007, Big Boy is nominated for his third prestigious Marconi Award
having received the Personality of the Year by the National Association of
Broadcasters (NAB) in both 2002 and 2004. He was named Personality of the
Year six times by Radio & Records and four times by the Radio Music
Big Boy has made numerous cameos in movies such as The Longest Yard,
Charlie’s Angels 2 and co-starred in Deuce Bigelow: Male Gigolo which
grossed over 65 million dollars. FOX television signed Big Boy to co-star
in the police drama Fastlane in the fall of 2002 and he is also the voice
behind MTV’s hit show “Yo Momma.”
In the fall of 2003, Big Boy had duodenal switch stomach surgery and over
the next year lost over 250 pounds.
For more information about Big Boy’s Neighborhood check out
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