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2008 by Target Market News Inc. All rights reserved
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TV
Ratings for Week of July 28 - August 3 "America's
Got Talent" stays No.1 for second week; CBS is week's top network (August
7, 2008) NBC's "America's Got Talent" posted its third week in a row at
No.1 on the top 25 of most popular network TV programs with black
viewers. It will be interesting to see how this love of competition
programming translates to NBC's broadcast of the Olympic game next week.
CBS continued to be the most watched network among the top 25 shows with
nine of the chart for the last week of July. Fox followed with eight
shows, while NBC's five programs earned it third place.
The total number of viewers for the top 25 most popular shows, according
to Nielsen Media Research, was 26.5 million, That's a 12.8 percent
increase over the previous week's total.
[Editor's note: We've made some changes on the weekly TV and Cable
charts, beginning this week. The numbers we've previous reported as
"Rating" actually represented the share of audience for African-American
households. We've changed the label for that column of numbers to "AA
Share" and added an African-American ratings column that represents the
percentage of all African-American households watching programs at that
time period. We've also added an indication that the total number of
viewers shown is for those ages 2+.]
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | No. of Viewers2+
1
AMERICA'S
GOT TALENT
NBC
8.4
4.6
1.671
2
CSI: MIAMI
CBS
7.0
3.7
1.313
3
CSI: NY
CBS
7.0
3.4
1.207
4
DATELINE
SUN 9PM
NBC
7.0
3.3
1.192
5
FOX MLB
ALL-STAR GAME
FOX
6.9
3.5
1.263
6
CRIMINAL
MINDS
CBS
6.9
3.2
1.144
7
SO YOU
THINK CAN DANCE-WED
FOX
6.9
3.8
1.355
8
CELEBRITY
FAMILY FEUD
NBC
6.8
3.6
1.306
9
FLASHPOINT
CBS
6.5
3.1
1.111
10
SO YOU
THINK CAN DANCE-THU
FOX
6.4
3.7
1.343
11
HOUSE-MON
9P
FOX
6.3
3.3
1.169
12
PRIMETIME:
FAMILY SECRETS
ABC
5.7
2.8
.990
13
60 MINUTES
CBS
5.5
2.8
.993
14
LAW AND
ORDER:SVU
NBC
5.4
2.5
.884
15
AMW:
AMERICA FIGHTS BACK
FOX
5.3
2.8
1.022
16
PRIMETIME:
CRIME
ABC
5.1
2.4
.871
17
WIPEOUT
ABC
5.0
2.8
1.015
18
SMARTER
THAN 5TH GRADER
FOX
5.0
2.6
.930
19
BONES-MON
8P
FOX
5.0
2.5
.895
20
CSI
CBS
4.9
2.3
.828
21
NCIS
CBS
4.9
2.3
.826
22
FOX MLB
ALL-STAR PRE
FOX
4.9
2.3
.811
23
WITHOUT A
TRACE
CBS
4.9
2.3
.822
24
LAW &
ORDER:CI-SAT
NBC
4.7
2.2
.808
25
NUMB3RS
9PM
CBS
4.7
2.1
.748
Source: Nielsen Media
Research. Number of viewers
ages 2+ shown in millions. Rankings are based on
share of black households. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.
Review Presentations From: Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
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Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
