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Cable
TV Ratings for Week of July 28 - August 3
'Payne' reaches season high of 3 million viewers; BET, Disney tie for
top network (August
6, 2008) The TBS hit comedy, Tyler Perry's "House of Payne" attracted a
season high three million viewers among black households, just as it did
last summer. The Wednesday night, back-to-back block had a total of 8.6
million viewers.
BET's reality series, "Baldwin Hills," captured fourth and fifth
positions on the top 25 cable shows with some of its best numbers of the
season. The network's Movie of the Week rounded off its three-in-a-row
by taking sixth place.
BET and Disney shared the honors of being the week's most watched cable
networks with five shows each on the chart. They were followed by TBS
and USA which places three shows each.
The total number of viewers for the top 25, according to Nielsen data,
was 28.5 million, or three percent more than watched the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
HOUSE OF
PAYNE
TBS
14.1
20.4
3,029
2
HOUSE OF
PAYNE
TBS
13.4
19.4
2,991
3
HOUSE OF
PAYNE
TBS
12.0
17.5
2,612
4
BALDWIN
HILLS 2
BET
8.5
12.5
1,647
5
BALDWIN
HILLS 2
BET
8.5
12.2
1,742
6
MOVIE OF
THE WEEK
BET
7.0
10.8
1,649
7
THE CLOSER
TNT
5.6
8.2
993
8
WWE
ENTERTAINMENT
USA
5.6
8.0
1,188
9
WWE
ENTERTAINMENT
USA
5.1
7.4
1,155
10
ARMY WIVES
LIFETIME
4.7
7.1
748
11
BALDWIN
HILLS 2
BET
4.5
6.9
858
12
THE FIRST
48
A&E
4.4
6.5
734
13
FAIRLY ODD
PARENTS
NICK
4.1
7.7
901
14
WIZARDS OF
WAVERLY PLACE
DISNEY
4.1
6.0
751
15
I LOVE
MONEY
VH1
3.9
5.9
675
16
MOVIE OF
THE WEEK
BET
3.9
5.8
780
17
AMERICAS
BEST DANCE CREW
MTV
3.8
5.7
697
18
SUITE LIFE
OF ZACK & CODY
DISNEY
3.7
5.5
700
19
SATURDAY
MOVIE III
LIFETIME
3.5
6.0
615
20
FOP MOVIE
FAIRLY ODD BABY
NICK
3.5
6.1
853
21
SUITE LIFE
OF ZACK & CODY
DISNEY
3.4
4.9
526
22
HANNAH
MONTANA
DISNEY
3.4
5.3
646
23
AMERICAN
DAD
ADULT SWIM
3.4
5.2
816
24
LAW &
ORDER: CI (ORIG)
USA
3.4
5.1
604
25
HANNAH
MONTANA
DISNEY
3.4
5.3
625
Source: Nielsen Media
Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
Review Presentations From: Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!
The
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in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
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