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U.S. Census Bureau
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Black and Latino broadcasters make case for financial help from fed

(August 5, 2009) On the day that African American and Hispanic broadcasters were meeting with officials from the Obama administration, Pierre Sutton, chairman of Inner City Broadcasting and chairman of the National Association of Black Owned Broadcasters, spelled out the case for these station owners to receive federal assistance in an op-ed printed in the New York Daily News.

Sutton writes "as the economic crisis leaves wreckage in its wake, minority-owned and oriented radio stations are fast becoming an endangered species, with dire consequences for our diverse democracy."

A series of events have combined to create what Sutton described as "a perfect storm of bad circumstances." He cites the issues with Arbitron's problematic measurement of their audiences, the cuts by advertisers to black and Latino stations, and the recent sale of Pittsburgh's only black-oriented station, WAMO as example of the peril that's growing.

"We appreciate the administration's attention to these important issues thus far and hope for its help," wrote Sutton. "No new laws would have to be passed. The Treasury Department can easily tap into funds already appropriated under the Troubled Asset Relief Program, which has helped to restore credit flows to the financial and domestic automobile supplier industries. Bridge financing or government-backed loans could also be provided until the financial system recovers.

Sutton said "these stations still play a vital role in keeping their listeners informed, inspired and involved in their communities and their country, as well as promoting businesses and generating jobs in black and Hispanic neighborhoods."

Members of the U.S. House of Representatives are giving their support to the broadcasters in making their case for federal dollars, including House Majority Whip Jim Clyburn (D-S.C.) and New York's own Charles Rangel (D-Manhattan) and Edolphus Towns (D-Brooklyn).

Click here to read entire op-ed


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One







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