Weren't able to attend the Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more

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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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AAF announces recipients of 2009 Diversity Achievement and Mosaic Awards

(August 5, 2009) The American Advertising Federation (AAF) is pleased to announce the recipients of the 2009 Diversity Achievement and Mosaic Awards, which honor companies who have demonstrated innovative efforts in multicultural marketing and advertising. AAF's Mosaic Awards will be presented in conjunction with AAF's District Two Diversity Achievement Awards at a luncheon on Wednesday, September 23, 2009, at the New York Athletic Club. The Diversity Achievement and Mosaic Awards have become the primary diversity and multicultural program during Advertising Week New York.

"The diverse cross section of individuals and corporations that will be acknowledged during this year's Diversity Achievement and Mosaic Awards luncheon is further indication of the advertising industry's continued commitment to an inclusive workforce and the value of multicultural marketing," said James Edmund Datri, AAF president and CEO, "We look forward to celebrating the accomplishments of these exceptional professionals and organizations."

2009 AAF District Two Diversity Achievement Award Honorees

Industry Career Achiever
Heide Gardner
SVP, Chief Diversity & Inclusion Officer
Interpublic Group

Role Model
Rudy Rodriguez
Director, Multicultural Marketing
General Mills, Inc.

BBDO Diversity Council

Singleton Beato
Director, Human Resources

Industry Influential
Tom Bernardin
Chairman & CEO
Leo Burnett Worldwide

Pioneers of Diversity
Louis Carr
President, Broadcast Media Sales

Lavelle Murray Advertising

Hector & Norma Orcí
La Agencia de Orcí & Asociados


2009 AAF Mosaic Award Honorees

Multiethnic Advertising Campaign
Company: Sanders\Wingo Advertising
Client: AT&T
Campaign: Not Just

Multiethnic Media Usage
Company: interTrend Communications
Client: JCPenney
Campaign: Double Happiness

Multiethnic Interactive Media
Company: Dieste Inc.
Client: HP
Campaign: HP Insider

Multiethnic Supplier Partners
Company: Draftfcb
Program: Supplier Diversity Conference

Employee Diversity Program
Company: Valassis
Program: Advancing the Diversity Vision: 2008 and Beyond

Student Diversity Program
Company: McCann Erickson
Program: Mc2 MEGA Program

Workforce Diversity
Company: BBDO New York
Program: Building A Diverse Future

The AAF hosted its first Mosaic Awards & Forum program in 2001 to recognize successful multicultural marketing and diversity efforts. In 2004, the AAF and its District Two joined forces to present the Diversity Achievement and Mosaic Awards & Forum. District Two represents roughly 10 percent of AAF club membership and covers the regions of New York, New Jersey, Pennsylvania, Delaware, Maryland and Washington, D.C.

For more information, please visit the Mosaic Awards Web site or contact Lisa Rubin at lrubin@aaf.org.

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Target Market News
Congratulates the
Recipients of the 2009

Advertising Executive
of the Year

FUSE Advertising

Media Executive 
of the Year
President. Broadcast
Media Sales

Marketing Executive
of the Year
Multicultural Marketing Manager
Ford Motor Co.

Research Executive
of the Year
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group

Public Relations Executive
of the Year

President / CEO

Lifetime Achievement Award

TV One


Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order