Interactive One debuts three sites for news, entertainment, women's interests

(August 4, 2008) Interactive One, LLC the digital connection for Black America and the new digital division of Radio One, Inc., the largest African-American multimedia company, has launched three new content-driven websites: NewsOne, TheUrbanDaily and HelloBeautiful.  The three sites will join BlackPlanet, the social networking site for African-Americans, acquired by Radio One earlier this year, making it the largest online media entity for African-Americans reaching more than 6 million unique visitors monthly. 

This announcement comes just a few weeks after Radio One announced the results of its "Black American Survey," the largest ever national survey of African-Americans. The survey showed that nearly 68% of African-Americans are now online compared with 71% of all Americans, proving that the digital divide is now closed. The study also shows that more than 16 million African-Americans are currently using broadband, a number that is projected to grow by 31% to 21 million by 2009.

Interactive One. "Interactive One's family of targeted content sites and our social network enables users to find original and intelligent content tailored to African-American's interests and needs and to engage in conversation with the Black community online," said Smokey D. Fontaine, Chief Content Officer.

NewsOne.com provides up to the minute, comprehensive coverage of newsworthy events relevant to African-Americans across the country and the world. NewsOne features a content from Associated Press and original news reporting from a nationwide stringer network.

TheUrbanDaily.com is a comprehensive destination for entertainment news, information, gossip and opinion and original celebrity interviews. Featured programming includes content on urban music, film, TV, fashion, style and pop culture. With an emphasis on rich media audio and visual experiences, TheUrbanDaily offers access to exclusive content distributed over all of Radio One's radio, television and print platforms.

HelloBeautiful.com, currently displayed in Beta, will celebrate the lives and style of African-American women with a dynamic daily mix of fashion, beauty, entertainment and relationship content. The site will serve as an on-line gathering place for urban women looking for a daily online destination that they can trust and enjoy.  Featured bloggers will drive conversation on topics from hair to make-up and celebrity styling, provide insight and access to top talent and foster Black women's ability to live life to its fullest.

"We are growing rich online experiences across our network of sites, serving the multitude of demographics within the African-American community," said Alfred C. Liggins III, CEO Radio One, Inc.  "This is a critical and growing part of our media platform that reaches over 20 million African-Americans every month across radio, TV, print and online."

In April, Radio One's Interactive One unit acquired the social networking company, Community Connect Inc., a family of social-networking brands including BlackPlanet.com, MiGente.com, and AsianAve.com.  Community Connect's leading social network, BlackPlanet, was launched in 1999 and has consistently attracted the largest online audience of African-Americans.  The network draws in over 17 million members, with over 6 million monthly unique visitors and 400 million page views per month.  BlackPlanet features member aggregated news, events, video, photo sharing and social networking, along with groups, forums, and blogs.

As part of the Interactive One family, BlackPlanet will be integrated into the social networking experience on all of the sites.  Longtime BlackPlanet users will now benefit from access to the news, information, entertainment and style tips that the other sites detail while new users to any of the sites will discover an incredibly rich community.  

Interactive One was launched by Radio One in 2007 to complement Radio One's existing portfolio of media companies targeting the African-American community.


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