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Shawn Marshall
appointed president of GlobalHue's African-American agency Two
other execs assigned to senior management posts (August
5, 2008)
GlobalHue announced today the addition of three senior staff members to
its leadership team. Shawn Marshall joins as President of GlobalHue
Africanic; Jacqueline B. Reynolds joins as Executive Vice President -
Multi-Connect Marketing; and Jeanne Vaughn is hired as Senior Vice
President/Director of Planning for GlobalHue Latino.
"Some of the
most respected and creative minds in our industry call Shawn, Jacqueline
and Jeanne innovators and fearless, creative thinkers," said Don
Coleman, Chairman of GlobalHue. "We are very excited for them to join
our teams. All bring an added depth and breadth of experience - Shawn in
the areas of integrated marketing and business development, Jacqueline
in public relations and Jeanne in strategic planning - that will
strengthen and complement our already extremely strong senior staff."
GlobalHue continues to experience exponential growth. Since January, the
agency added 90 new hires to its offices throughout the U.S.
Marshall has more than 17 years of experience in the United States and
Latin America in the areas of consumer marketing, trade marketing,
mobile marketing, sales, business development and finance. Prior to
joining GlobalHue he was Vice President-Multicultural Marketing and
Sales for Vibes Media, a pioneer and leader in Mobile Marketing. He also
held senior marketing positions at Bally Total Fitness, Eastman Kodak,
the Radio Advertising Bureau and The Walt Disney Company.
In his new position as President of GlobalHue Africanic, Marshall will
lead all aspects of the agency's African-American focused business unit
while strategically positioning the agency and its products and services
for growth and innovation. He also will be responsible for developing
and implementing GlobalHue Africanic plans that are seamlessly
integrated with other GlobalHue business units.
Reynolds has more than 20 years of experience in strategic
communications, media relations and consumer strategies affairs
programs. Prior to joining Multi-Connect Marketing, she was Vice
President, Marketing at SiTV, the first and only Hispanic television
network in English. Reynolds, who is fluent in Spanish, also spent 10
years at The Coca-Cola Company. Prior to that, she was a Vice President
at Casanova Pendrill Inc., the third largest Hispanic advertising firm
in the U.S.
In her new role at Multi-Connect Marketing, Reynolds is responsible for
working with executive management to develop and disseminate the
company's key messages, and oversee all facets of GlobalHue's corporate
communications efforts, which include media, internal employee
communications and messaging, as well as corporate branding and
reputation management.
Vaughn, who was based in Mexico for nearly 17 years, was hired by
international agency TERAN|TBWA to introduce planning and implement
strategic marketing. While there, her leadership resulted in several
EFFIE, Cannes Lions, and Circulo Creativo awards. In addition,
TERAN|TBWA was the first to win the "Agency of the Year" award for three
consecutive years. She holds a doctorate in Latin American Literature
from the University of California.
In Vaughn's new position as Senior Vice President/Director of Planning
for GlobalHue Latino, she will direct cross-functional strategy for all
GlobalHue Latino clients. She also will design and implement strategic
planning workshops and training programs aimed at helping clients solve
their branding, marketing and strategic issues.
"Jeanne is an exemplary leader and has a terrific background in
advertising and branding to the Hispanic market," said Laura Marella,
Vice Chairman of GlobalHue Latino. "Her expertise, innovation and skill
stand out within our industry and I am thrilled to have Jeanne on my
team."
Allen Pugh, Vice Chairman of GlobalHue added, "By adding these three
talented leaders to our group and growing our current team of
outstanding professionals, GlobalHue will not only be the No. 1
Multicultural Agency, but also one of the top Marketing agencies in the
U.S. Together, we will execute the GlobalHue vision while we provide
world-class service to our clients and help grow their business."
GlobalHue is the nation's largest minority-owned, full-service marketing
communications agency dedicated to multicultural consumers. Named "Best
in Class" by Adweek Magazine in 2007, the GlobalHue umbrella has four
full-service communications agencies: GlobalHue Latino; GlobalHue
Africanic; GlobalHue Asian; and GlobalHue Next. All provide market
expertise to clients who want to reach African-American, Hispanic,
Asian-American, urban and youth consumers. The agencies have offices in
New York, Detroit, Chicago, Dallas, Washington, D.C., Orlando, Irvine,
Calif., and Los Angeles.
Review Presentations From: Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
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