15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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Black
Cable TV Ratings for Wk. of July 26 - Aug. 1
Cable TV regains black viewers as it continues to battle broadcast
re-runs (August
4, 2010) In the battle over whose re-runs are better, cable TV has
regained the interests of black viewers. The appeal of TBS' Meet The
Browns should not be underestimated, as it is still drawing two
million-plus viewers when most shows are glad to clear 800,000.
Offerings like TNT's Hawthorne, and even the much maligned Jersey Shore
on MTV, are capturing
black households with numbers that compete with broadcast TV fare.
TBS retained its most-watched title among cable network, posting 9.5
million viewers for six chart-making shows. Disney was second in
popularity, with 4.2 million tuning in five of its Top 25 shows. TNT was
third, claiming 3.2 million across four shows.
During the last week of July, 26.8 million black viewers tuned in the 25
most popular cable program, according to Nielsen. That's an increase of
17 percent over the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA Share | Viewers 2+
1
MEET THE BROWNS
TBS
10.3
15.3
2,292
2
MEET THE BROWNS
TBS
10.1
15.1
2,201
3
MEET THE BROWNS
TBS
8.1
12.6
1,783
4
MEET THE BROWNS
TBS
6.6
10.7
1,408
5
WWE ENTERTAINMENT
USA
6.4
9.6
1,496
6
ICARLY
NICK
5.7
10.6
1,249
7
WWE ENTERTAINMENT
USA
5.6
8.5
1,204
8
HOUSE OF PAYNE
TBS
5.4
9.1
1,148
9
HAWTHORNE
TNT
5.0
7.7
831
10
HANNAH MONTANA FOREVER
DISNEY
5.0
7.8
1,087
11
RIZZOLI & ISLES
TNT
4.7
7.1
905
12
BET MOVIE OF THE WEEK
BET
4.7
7.2
935
13
MEMPHIS BEAT
TNT
4.6
6.8
774
14
JERSEY SHORE 2
MTV
4.6
7.0
857
15
ICARLY
NICK
4.6
8.2
972
16
THE CLOSER
TNT
4.6
7.0
773
17
JONAS L.A.
DISNEY
4.0
6.0
866
18
GOOD LUCK CHARLIE
DISNEY
4.0
6.2
889
19
BET MOVIE OF THE WEEK
BET
4.0
6.8
735
20
TRUE BLOOD
HBO
3.9
5.9
875
21
HOUSE OF PAYNE
TBS
3.9
6.8
733
22
EVERYBODY HATES CHRIS
NICK
3.9
5.8
802
23
WIZARDS OF WAVERLY PLACE
DISNEY
3.8
5.8
731
24
TEEN MOM 2
MTV
3.8
5.6
678
25
SUITE LIFE ON DECK
DISNEY
3.8
6.1
665
Source:
Nielsen Media Research. Ranked by share of audience watching. Based on
live and same day viewing. Number of viewers shown in thousands (1,000 =
1 million). Representing more than 13.45 million television households
in the U.S., the African-American television audience is the largest
minority segment in Nielsen's measurement samples. All times eastern.
