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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black Cable TV Ratings for Wk. of July 26 - Aug. 1
Cable TV regains black viewers as it continues to battle broadcast re-runs

(August 4, 2010) In the battle over whose re-runs are better, cable TV has regained the interests of black viewers. The appeal of TBS' Meet The Browns should not be underestimated, as it is still drawing two million-plus viewers when most shows are glad to clear 800,000. Offerings like TNT's Hawthorne, and even the much maligned Jersey Shore on MTV, are capturing
black households with numbers that compete with broadcast TV fare.

TBS retained its most-watched title among cable network, posting 9.5 million viewers for six chart-making shows. Disney was second in popularity, with 4.2 million tuning in five of its Top 25 shows. TNT was third, claiming 3.2 million across four shows.

During the last week of July, 26.8 million black viewers tuned in the 25 most popular cable program, according to Nielsen. That's an increase of 17 percent over the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

MEET THE BROWNS

TBS

10.3

15.3

2,292

2

MEET THE BROWNS

TBS

10.1

15.1

2,201

3

MEET THE BROWNS

TBS

8.1

12.6

1,783

4

MEET THE BROWNS

TBS

6.6

10.7

1,408

5

WWE ENTERTAINMENT

USA

6.4

9.6

1,496

6

ICARLY

NICK

5.7

10.6

1,249

7

WWE ENTERTAINMENT

USA

5.6

8.5

1,204

8

HOUSE OF PAYNE

TBS

5.4

9.1

1,148

9

HAWTHORNE

TNT

5.0

7.7

831

10

HANNAH MONTANA FOREVER

DISNEY

5.0

7.8

1,087

11

RIZZOLI & ISLES

TNT

4.7

7.1

905

12

BET MOVIE OF THE WEEK

BET

4.7

7.2

935

13

MEMPHIS BEAT

TNT

4.6

6.8

774

14

JERSEY SHORE 2

MTV

4.6

7.0

857

15

ICARLY

NICK

4.6

8.2

972

16

THE CLOSER

TNT

4.6

7.0

773

17

JONAS L.A.

DISNEY

4.0

6.0

866

18

GOOD LUCK CHARLIE

DISNEY

4.0

6.2

889

19

BET MOVIE OF THE WEEK

BET

4.0

6.8

735

20

TRUE BLOOD

HBO

3.9

5.9

875

21

HOUSE OF PAYNE

TBS

3.9

6.8

733

22

EVERYBODY HATES CHRIS

NICK

3.9

5.8

802

23

WIZARDS OF WAVERLY PLACE

DISNEY

3.8

5.8

731

24

TEEN MOM 2

MTV

3.8

5.6

678

25

SUITE LIFE ON DECK

DISNEY

3.8

6.1

665

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.
 
Click here for last week's Top 25 cable TV chart


Go to Target Market News homepage


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