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U.S. Census Bureau
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Naomi Sims, pioneering black woman fashion model and cover girl, dies at 61

(August 3, 2009) Naomi Sims, whose 1968 Ladies' Home Journal cover shot was a breakthrough for black fashion models, has died. She was 61.

Sims, said by some to be the first black supermodel, died Saturday of breast cancer in Newark, N.J., said her brother-in-law Alexander Erwiah, the president of Naomi Sims Beauty Products. It had been decades since she left the runway to become an author and launch her own beauty empire.

Sims attained success at the same time that the "Black is Beautiful" movement was taking hold, and her accomplishments as a barrier-breaking African-American model helped pave the way for the black runway stars of the 1970s, including Pat Cleveland, Alva Chinn and Beverly Johnson.

Sims often spoke of her difficult start -- as a gangly foster-care kid in Pittsburgh who towered over the other children in her school. In 1966, she came to New York City to attend the Fashion Institute of Technology on scholarship.

When she began approaching modeling agencies, she was turned down again and again -- with some telling her that her skin was too dark. Instead of giving up, she pushed forward and approached photographers directly.

The approach landed her the cover of The New York Times' August 1967 fashion supplement. She used that photo to market herself directly to advertising agencies, and within a year she was earning $1,000 a week and appearing in a national television campaign for AT&T. Before long, she was modeling for top designers.

Sims gave up modeling after five years and launched her own wig-making business geared toward black women. She eventually expanded the multimillion-dollar business to include beauty salons and cosmetics, and she wrote "All About Health and Beauty for the Black Woman" and other books.

Sims was born in Oxford, Miss., in 1948. Her parents divorced soon after she was born and her mother moved Sims and her two sisters to Pittsburgh.

Besides her son, Sims is survived by a sister, Betty, and a granddaughter.

Funeral Services will be held Thursday August 6th, 2009 @ 11am St. Ignatius Loyola Parish 980 Park Avenue @ 84th St New York, NY 10028.


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One







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