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Boost Mobile
names Matt Carter senior vice president and GM
 (August
4, 2008) Boost Mobile, a youth lifestyle brand and division of Sprint
Corporation, today named Matt Carter as senior vice president and
general manager. Carter, whose leadership and telecom experience spans
more than 20 years with such well-known companies as Bristol Myers,
Coca-Cola, Leap Wireless and BellSouth, will now lead Boost's
operations, including the Marketing, Sales and Distribution, Product
Development, Finance and Customer Service departments. Most recently, Carter served as senior vice president, base management at Sprint, where he was responsible for driving a coordinated marketing effort to the customer base. "I am tremendously excited about joining Boost Mobile. The division's unique approach to pay as you go wireless and the youth market are a natural fit with my wireless industry expertise, background in brand strategy, and passion for building compelling, disruptive and innovative brands. I am enthusiastic about the future of Boost and look forward to championing its successful business and brand- without missing a beat." Carter holds a bachelor's degree from Northwestern University, Evanston, Ill., and an MBA from the Harvard Business School. Boost Mobile is a youth lifestyle brand and division of Sprint Corporation, that offers premium wireless phones and services with no contracts, credit checks or activation fees. Boost is among the most popular prepaid wireless brands in the U.S. and now has 4.4 million customers - the majority of which are under the age of 26. Further info available at www.boostmobile.com. Go to Target Market News homepage |
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