15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
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Black
TV Ratings for Week of July 26 - Aug. 1 CBS
takes three spots on Top 25 chart of black households TV favorites
(August 3, 2010) Thanks to its two police franchises, CSI and NCIS, CBS
was able to claim the No. 1, 2 and 3 spots on the Top 25 chart of most
popular TV shows in black homes. Re-runs of the series were more popular
than summer replacement fare like ABC's Wipeout, even when there were
only three shows that had more than a million viewers.
CBS remained the most watched network in black homes, with 8.5 million
tuning in 10 of its shows on the chart. Fox moved up to second in the
network race with 5.4 million watching six of its shows. NBC posted 4.3
million viewers for five shows and third place.
The total number of viewers for the Top 25 most popular shows in black
households, as cited by Nielsen, was down four percent from the previous
week to 21.8 million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of
AA | No. Viewers 2+
1
NCIS
CBS
6.2
2.7
1,012
2
NCIS: LOS ANGELES
CBS
6.1
2.6
967
3
CSI: MIAMI
CBS
5.5
2.7
1,028
4
AMW: AMERICA FIGHTS BACK
FOX
5.1
2.5
925
5
DATELINE FRI
NBC
4.9
2.2
806
6
CSI: NY
CBS
4.8
2.2
843
7
WIPEOUT-TUES
ABC
4.8
2.6
982
8
GOOD WIFE, THE
CBS
4.7
2.1
798
9
AMERICA'S GOT TALENT-WED
NBC
4.7
2.6
980
10
HELL'S KITCHEN
FOX
4.6
2.3
844
11
FLASHPOINT
CBS
4.6
2.2
823
12
FAMILY GUY-SUN 9:30P
FOX
4.5
2.7
1,008
13
MASTERCHEF
FOX
4.5
2.5
921
14
ROOKIE BLUE
ABC
4.4
2.3
850
15
AMERICA'S GOT TALENT-TUE
NBC
4.4
2.3
855
16
PRMTME: WHAT WOULD U DO
ABC
4.4
2.2
824
17
60 MINUTES
CBS
4.3
2.0
752
18
CRIMINAL MINDS
CBS
4.3
2.1
797
19
LAW AND ORDER:SVU
NBC
4.3
2.2
839
20
AMERICA'S GOT TALENT-MON
NBC
4.3
2.2
837
21
SO YOU THINK CN DANCE-THU
FOX
4.3
2.2
836
22
FAMILY GUY
FOX
4.2
2.6
958
23
CSI
CBS
4.2
2.0
737
24
MENTALIST, THE
CBS
4.2
2.0
755
25
WIPEOUT-THURS
ABC
4.1
2.2
826
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
