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Weren't able to attend the Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
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Bureau Data

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(c) 2009 by
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General Mills to increase spending on African-American, Hispanic marketing programs

Kimberly Maul
PRWeek
(July 30, 2009) General Mills is increasing its spend in multicultural marketing, expanding on its African-American Feeding Dreams and Hispanic Que Rica Vida programs. Both campaigns, relaunching within the coming months, focus on grassroots efforts, media relations, and an increase in digital outreach.

"In tough economic times, you have to look at consumer segments who are very brand-loyal and figure out how you can really enhance your dialogue with them," said Kimberley Bow Sundy, manager of PR and multicultural marketing for General Mills. She declined to provide budget specifics, but said the company was investing more in this space.

Segmented Marketing Services, Inc. (SMSI) is the PR agency helping General Mills with Feeding Dreams, which kicks off its second year on August 3, and the campaign is focusing on four markets, up from three in 2008: Memphis, TN; Norfolk, VA; Birmingham, AL; and Charlotte, NC. Partnering with former Essence magazine editor Susan L. Taylor, who founded the nonprofit National Cares Mentoring, General Mills will honor three local heroes in each market. The campaign will also have a robust online presence. On Monday, it plans to launch a Web site, Facebook page, Twitter account, and YouTube channel.

Click here to read entire PR Week story


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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