15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
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Louisiana launches new iPhone app for its African American heritage
trail
(August 2, 2010) The Louisiana Office of Tourism recently launched a new
iPhone app for Louisiana's African American Heritage Trail at the
ESSENCE Music Festival in New Orleans. This is the first app of its kind
for tourism in Louisiana, and visitors attending the festival were the
first to experience its features.
"The festival was a perfect backdrop to launch the app, and the feedback
from visitors was very positive," said Pam Breaux, secretary of the
Department of Culture, Recreation and Tourism. "We developed this app to
help guide visitors to trail sites as they travel throughout the state."
The app, titled LikeNoOther, has a number of features that visitors can
enjoy, including directions to trail sites, GPS, maps, photos, and more.
It also includes an original song and video from Grammy Award-winning
musician Chris Thomas King and audio vignettes narrated by Academy
Award-winning actor Louis Gossett, Jr.
"It is great that we are able to utilize new technology to bring
Louisiana history to life," said Jim Hutchinson, assistant secretary of
the Louisiana Office of Tourism.
Visitors can download the app for free to their iPhone, iPad or iPod a
number of ways, including from the App Store, iTunes or at the trail's
website, AStoryLikeNoOther.com/iphone.
A project of the Louisiana Office of Tourism, the African American
Heritage Trail takes visitors to museums, heritage sites, institutions
and cultural attractions in all corners of Louisiana. The trail was
launched in February 2008 with 26 member sites and expanded to 33 sites
in 2010.
