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Cable
TV Ratings for Week of July 21 - 27
CNN's 'Black In America' takes on 'House of Payne;' TBS takes most
watched title (July 31,
2008) The CNN heavily promoted special, "Black in America" was rewarded
with a large black audience for the two installments. The Thursday night
installment attracted nearly two million black viewers, according to
Nielsen data, making it the week's second most watched cable show right behind
TBS' "House of Payne."
CNN's airing of the Wednesday debut two-hour segment went head-to-head
with TBS' two-hour block of "Payne" and matched its 1.5 million viewers
for the first half-hour. However, as the evening went on, the Payne
audience grew, eventually drawing 2.5 million for it last half-hour
show. This suggests that viewers left CNN during the two hours and moved
to "Payne."
The week's most watched cable network was TBS which had a total of six
shows on the chart. USA claimed second with five programs, and BET was
third with four.
The total number of viewers for the top 25 cable shows of the week was
27.6 million, or an increase of 18% over the previous week. Most of the
increase can be attributed to "Black In America."
Top 25
Cable Shows in Black Households
Rank | Program | Network | AARating | AA Share | Viewers2+
1
HOUSE OF
PAYNE
TBS
11.3
17.0
2,503
2
CNN
PRESENTS BLACK IN AMERICA
CNN
10.0
15.5
1,924
3
HOUSE OF
PAYNE
TBS
10.0
14.7
2,186
4
CNN
PRESENTS BLACK IN AMERICA
CNN
8.7
13.1
1,581
5
HOUSE OF
PAYNE
TBS
7.9
11.7
1,793
6
BALDWIN
HILLS 2
BET
6.9
9.7
1,267
7
HOUSE OF
PAYNE
TBS
6.4
9.7
1,548
8
TBS PRIME
MOVIE
TBS
5.9
9.1
1,169
9
THE CLOSER
TNT
5.8
8.7
1,075
10
WWE
USA
4.9
7.2
1,159
11
BET MOVIE
OF THE WEEK
BET
4.5
7.0
755
12
WWE
USA
4.4
6.6
959
13
LAW &
ORDER: CI (ORIG)
USA
4.4
6.5
778
14
INCREDIBLES, THE
DISNEY
4.4
6.5
1,055
15
BET MOVIE
OF THE WEEK
BET
4.2
6.2
736
16
HELL DATE
2
BET
4.1
5.8
790
17
TBS PRIME
MOVIE
TBS
4.0
6.1
791
18
I LOVE
MONEY
VH1
4.0
5.9
793
19
THE FIRST
48
A&E
3.9
5.7
709
20
THE FIRST
48
A&E
3.8
5.8
685
21
FROM GS TO
GENTS
MTV
3.6
5.1
706
22
IN PLAIN
SIGHT
USA
3.6
5.2
557
23
SAVING
GRACE
TNT
3.6
5.2
778
24
LAW &
ORDER: SVU
USA
3.5
5.5
623
25
HANNAH &
MILEY:BEST OF
DISNEY
3.3
6.0
705
Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
Review Presentations From: Arbitron
GlobalHue
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
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Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
