Anheuser-Busch's Tony Ponturo to give keynote at Power of Urban Radio event

(July 31, 2007) Interep announced today that Tony Ponturo, Vice President of Global Media and Sports Marketing, Anheuser-Busch, and President/ Chief Executive Officer of Busch Media Group will deliver the keynote at its 9th Power of Urban Radio Symposium on Thursday, September 20th, at the Grand Hyatt in New York City. The theme of this year’s symposium is “Urban Radio Means Business:
Invest in Urban Radio, Watch Your Business Grow.”

Ponturo will discuss Anheuser-Busch’s commitment to diversity and the company’s creative efforts to engage multicultural consumers.  Local radio plays a significant role in Anheuser-Busch’s marketing efforts to reach both general market and multicultural audiences.  Ponturo will discuss the particular benefits that radio offers Anheuser-Busch and similar marketers, and what Urban Radio in particular can do to help bring value to multicultural advertisers.  

Ponturo is responsible for directing all media planning and buying activities for the Anheuser-Busch beer brands and for Busch Entertainment (including Busch Gardens and Sea World).  He also oversees all sports entertainment and digital marketing for the company.

Sherman Kizart, Senior Vice President, Urban Marketing, said "We are delighted that Mr. Ponturo has agreed to share his expertise with us at this year’s event.  As the ultimate decision-maker for one of the largest marketers in the U.S., his insights into multicultural marketing are invaluable.  With Mr. Ponturo opening this year’s symposium, it is shaping up to be a ‘must attend’ event for Urban marketers.”

The symposium showcases thought-leadership in the field of multicultural marketing, particularly as it relates to Urban Radio and the African America marketplace. The event is designed for advertising agencies and marketers to explore both strategic and tactical approaches to engage the African American community, with particular emphasis on Urban Radio solutions.

Co-chairs of this year’s symposium include Wayne Brown, VP/GM, Radio One, Atlanta; Rick Caffey, Sr. Vice President/Market Manager – Atlanta - CBS Radio; Tony Kidd, Vice President /GM, WALR-FM,
Cox Radio.

For more information and to inquire about sponsorship opportunities, please contact Interep’s Sherman Kizart, Senior Vice President, Urban Marketing, at 312-616-7204 or Sherman_kizart@interep.co.


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