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 ORDER THE WORKBOOK!

 
Weren't able to attend the Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


Click here to order
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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AfroPop, documentary series on African Diaspora, returns to public TV in October

(July 30, 2009) AfroPoP: The Ultimate Cultural Exchange, an innovative documentary series on contemporary life, art and pop culture in the African Diaspora, will return for a second season to public television in October 2009. The series is produced by the National Black Programming Consortium, and co-presented by American Public Television.

Tony Award winning actress Anika Noni Rose, who recently made history by being cast as the first-ever African-American princess in Disney's The Princess and the Frog, has signed on to host the new season.

As the series host, Rose will introduce audiences to four powerful stories about African boxers who journey across the Atlantic to match their skills against the best in global contests; a teenage girl who travels to Ghana and a Sierre Leonian ex-patriate who returns to his homeland, each hoping to dispel prevailing myths about the two continents; and, Hurricane Katrina victims who find themselves refugees in their own country.

Film audiences will be reunited with Rose in November when she plays "Princess Tiana" in the animated, Disney musical feature opening in November. Her other recent acclaimed roles include secretary "Makutsi" in Anthony Minghella's HBO series The No. 1 Ladies' Detective Agency, "Lorrell Robinson" in the major motion picture Dreamgirls, and "Maggie" in the all-black cast of Cat On A Hot Tin Roof on Broadway. Rose won a Tony Award for her performance in Caroline, or Change.

In announcing Rose's hosting role on AfroPoP, NBPC Executive Director Jacquie Jones explained: "Anika's body of work reflects not only a strong connection to the African-American experience, but her recent work in Africa shows she shares a link to and insightful understanding of Black life in other parts of the world. At the same time, we were looking for a youthful voice who could express the great breadth of the Diaspora. She is a perfect fit for the series."
 
To preview the series or for more information on the films or filmmakers, visit www.AfroPoP.tv.

The National Black Programming Consortium, a national, nonprofit media arts organization, is the leading provider of black programming on public television and the greatest resource for the training of black media professionals within the Public Broadcasting Service (PBS). NBPC develops, produces and funds television and online programming about the black experience and, since its founding in 1979, has provided hundreds of broadcast hours documenting African American history, culture and experience to public television. For more on NBPC and its initiatives, visit http://www.nbpc.tv

With more than 10,000 hours of programming in its library, American Public Television has been a prime source of programming for the nation's public television stations for 47 years, distributing more than 300 new program titles per year. APT milestones include distribution of the first HD series on public television and the 2006 launch of Create -- the TV channel featuring the best of public television's lifestyle programming.


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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