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 ORDER THE WORKBOOK!

 
Weren't able to attend the Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


Click here to order
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Target Market News Inc.

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Larry Irving to join Hewlett Packard as VP of Global Government Affairs

(July 30, 2009) Larry Irving will step down as co-chairman of the Internet Innovation Alliance (IIA) in September, the IIA announced today.  Irving will join Hewlett Packard, one of the world's leading technology company, as vice president of Global Government Affairs. At HP, he will be responsible for shaping public policy and building relationships worldwide with government officials, community leaders, non-governmental organizations and business partners.

"This is a fantastic opportunity to continue to have a voice in shaping the way the world uses technology," said Irving. "I look forward to my new role and to watching the IIA continue its very important mission of educating and advocating for 100 percent broadband adoption and access for all Americans." 

Irving and Bruce Mehlman co-founded the IIA in 2004 to help solve, through technology, many of the challenges that our country is facing today. The Internet Innovation Alliance is a broad-based coalition of business and non-profit organizations that aims to ensure every American has access to broadband Internet. IIA has long supported the creation of a comprehensive National Broadband Strategy to complement market efforts to achieve universal broadband availability and adoption.

"It is with great regret that we say goodbye to Larry, but with great anticipation that we watch him take on this new, very important role," said IIA Co-Chairman Bruce Mehlman. "Our warmest wishes and inexpressible appreciation go with Larry as he departs the IIA. We look forward to continuing our work advocating for broadband access and adoption."

Irving served for nearly seven years as Assistant Secretary of Commerce for Communications and Information during the Clinton Administration and as Administrator of the National Telecommunications and Information Administration (NTIA), advising the President, Vice President and Secretary of Commerce on domestic and international information technology issues. He is widely credited with coining the term the 'digital divide' and was the principal author of the landmark Federal survey "Falling Through the Net," which tracked access to telecommunications across demographic lines.  He was named one of the 50 most influential persons in the 'Year of the Internet' by Newsweek and recently played an integral role on the Obama-Biden Transition Team.


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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