Weren't able to attend the Marketing to African-Americans with Excellence
(MAAX) Summit? Order the workbook which contains hard copies of the
presentations made by some of the nation's top experts on the Black
consumer marketing, including:
Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more
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Larry Irving to
join Hewlett Packard as VP of Global Government Affairs
(July
30, 2009) Larry Irving will step down as co-chairman of the Internet
Innovation Alliance (IIA) in September, the IIA announced today. Irving
will join Hewlett Packard, one of the world's leading technology company, as
vice president of Global Government Affairs. At HP, he will be
responsible for shaping public policy and building relationships
worldwide with government officials, community leaders, non-governmental
organizations and business partners.
"This is a fantastic opportunity to continue to have a voice in shaping
the way the world uses technology," said Irving. "I look forward to my
new role and to watching the IIA continue its very important mission of
educating and advocating for 100 percent broadband adoption and access
for all Americans."
Irving and Bruce Mehlman co-founded the IIA in 2004 to help solve,
through technology, many of the challenges that our country is facing
today. The Internet Innovation Alliance is a broad-based coalition of
business and non-profit organizations that aims to ensure every American
has access to broadband Internet. IIA has long supported the creation of
a comprehensive National Broadband Strategy to complement market efforts
to achieve universal broadband availability and adoption.
"It is with great regret that we say goodbye to Larry, but with great
anticipation that we watch him take on this new, very important role,"
said IIA Co-Chairman Bruce Mehlman. "Our warmest wishes and
inexpressible appreciation go with Larry as he departs the IIA. We look
forward to continuing our work advocating for broadband access and
adoption."
Irving served for nearly seven years as Assistant Secretary of Commerce
for Communications and Information during the Clinton Administration and
as Administrator of the National Telecommunications and Information
Administration (NTIA), advising the President, Vice President and
Secretary of Commerce on domestic and international information
technology issues. He is widely credited with coining the term the
'digital divide' and was the principal author of the landmark Federal
survey "Falling Through the Net," which tracked access to
telecommunications across demographic lines. He was named one of the 50
most influential persons in the 'Year of the Internet' by Newsweek and
recently played an integral role on the Obama-Biden Transition Team.
Target Market News
Congratulates the Recipients
of the 2009
Advertising
Executive
of the Year
CLIFF FRANKLIN
CEO
FUSE Advertising
Media
Executive
of the Year
LOUIS CARR President. Broadcast
Media Sales
BET
Marketing Executive
of the Year
CRYSTAL WORTHEM Multicultural Marketing Manager
Ford Motor Co.
Research Executive
of the Year
ESTHER FRANKLIN Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest Group
Public Relations Executive
of the Year
KIM HUNTER
President / CEO
LAGRANT COMMUNICATIONS
Lifetime Achievement Award
JOHNATHAN RODGERS
President
TV One
"UNDER THE INFLUENCE"
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, &
Pop Culture.
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: "If there are any marketers out there that
still think they can ignore the urban market they'd better think
again...This isn't just a book for so-called urban marketers; this
should be mandatory reading for every marketer in the country."
Click here to order
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