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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Time Warner Cable adds TV One channel to roster in Rochester, NY

(July 28, 2010) Time Warner Cable customers in Rochester, NY, can look forward to a new national network added this week to their Digital Cable lineup. On July 28th, TV One launched on channel 341.

TV One bills itself as the premier "real life" and entertainment network for African American adults. Featuring popular sitcoms, critically acclaimed dramas, hit movies and a unique array of originals featuring reality, relationships, lifestyle, entertainment and public affairs, TV One showcases and celebrates African American culture.

Launched just over six years ago, TV One is now available in over 50 million homes and reaches the top 75 African American markets. TV One is one of the fastest-growing cable networks to launch in the past decade.

According to Terence Rafferty, Area Vice President of Operations for Time Warner Cable WNY, TV One is a fast-growing cable network, and will be a welcomed addition for digital cable customers.

"TV one will bring added diversity to our digital channel line-up, as it offers a variety of quality programming that celebrates African American culture," Rafferty said.

"We want to thank Time Warner for their support of TV One and are delighted to be working in collaboration with them to bring TV One to Time Warner viewers in Rochester, New York," said TV One Executive Vice President of Affiliate Sales and Marketing Michelle Rice. "As a network that celebrates African American lifestyles and culture, we are proud of our programming and are confident that all Time Warner customers will benefit from the addition of this high quality network that brings added diversity to their channel lineup"

TV One offers a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. Viewers can visit the network’s website at www.tvoneonline.com for detailed programming listings and schedules.

To access TV One, customers must subscribe to the company’s Digital Cable lineup.


Go to Target Market News homepage


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