15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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Black
Cable TV Ratings for Week of July 19 - 25 Disney challenges
TBS for most cable viewers during summer or re-runs (July
28, 2010) Younger black viewers are challenging their parents for the
remote control during prime time and are giving a boost in audience to
shows like Disney's Hannah Montana. Still, the usual favorite are
capturing the most viewers, and TNT's summer entry Hawthorne continues
to gain in watchers.
TBS held on to its title of most watched cable network in black homes
with 5.2 million watching four of its Top 25 shows. Disney grew by a
million and moved to second place in popularity over the previous week,
posting 4.5 million viewers for six programs. TNT ranked third in the
network race with 3.3 million for four shows.
The total number of viewers watching the Top 25 most popular cable
shows in black homes, according to Nielsen, dropped by eight percent to
22.9 million.
Top 25
Cable Shows in Black Households
Rank | Program | | AA Rating | AA Share | Viewers 2+
1
MEET THE BROWNS
TBS
8.7
13.5
1,802
2
MEET THE BROWNS
TBS
7.5
12.2
1,619
3
WWE ENTERTAINMENT
USA
6.6
9.7
1,320
4
BET MOVIE OF THE WEEK
BET
5.4
8.5
1,033
5
HAWTHORNE
TNT
5.2
8.0
915
6
HOUSE OF PAYNE
TBS
5.1
8.6
1,064
7
WWE ENTERTAINMENT
USA
5.1
7.6
1,035
8
PRIME MOVIE
LIFETIME
5.0
7.4
996
9
RIZZOLI & ISLES
TNT
4.8
7.0
919
10
THE CLOSER
TNT
4.6
6.8
816
11
EVERYBODY HATES CHRIS
NICK
4.3
6.6
882
12
BET MOVIE OF THE WEEK
BET
4.2
6.5
837
13
MEMPHIS BEAT
TNT
4.1
6.1
709
14
THE FIRST 48
A&E
4.0
6.4
757
15
HAWTHORNE
TBS
4.0
6.1
750
16
HANNAH MONTANA FOREVER
DISNEY
4.0
6.1
822
17
EVERYBODY HATES CHRIS
NICK
3.9
6.0
682
18
TEEN MOM 2
MTV
3.8
5.6
725
19
HANNAH MONTANA FOREVER
DISNEY
3.8
6.1
790
20
HANNAH MONTANA FOREVER
DISNEY
3.8
6.1
668
21
EVERYBODY HATES CHRIS
NICK
3.7
5.6
823
22
BET MOVIE OF THE WEEK
BET
3.7
6.1
723
23
SONNY WITH A CHANCE
DISNEY
3.7
5.4
752
24
HANNAH MONTANA FOREVER
DISNEY
3.6
5.7
824
25
JONAS L.A.
DISNEY
3.6
5.4
690
Source:
Nielsen Media Research. Ranked by share of audience watching. Based on
live and same day viewing. Number of viewers shown in thousands (1,000 =
1 million). Representing more than 13.45 million television households
in the U.S., the African-American television audience is the largest
minority segment in Nielsen's measurement samples. All times eastern.
