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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black Cable TV Ratings for Week of July 19 - 25
Disney challenges TBS for most cable viewers during summer or re-runs

(July 28, 2010) Younger black viewers are challenging their parents for the remote control during prime time and are giving a boost in audience to shows like Disney's Hannah Montana. Still, the usual favorite are capturing the most viewers, and TNT's summer entry Hawthorne continues to gain in watchers.

TBS held on to its title of most watched cable network in black homes with 5.2 million watching four of its Top 25 shows. Disney grew by a million and moved to second place in popularity over the previous week, posting 4.5 million viewers for six programs. TNT ranked third in the network race with 3.3 million for four shows.

The total number of  viewers watching the Top 25 most popular cable shows in black homes, according to Nielsen, dropped by eight percent to 22.9 million.

Top 25 Cable Shows in Black Households

   Rank | Program |  | AA Rating | AA Share | Viewers 2+

1

MEET THE BROWNS

TBS

8.7

13.5

1,802

2

MEET THE BROWNS

TBS

7.5

12.2

1,619

3

WWE ENTERTAINMENT

USA

6.6

9.7

1,320

4

BET MOVIE OF THE WEEK

BET

5.4

8.5

1,033

5

HAWTHORNE

TNT  

5.2

8.0

915

6

HOUSE OF PAYNE

TBS

5.1

8.6

1,064

7

WWE ENTERTAINMENT

USA

5.1

7.6

1,035

8

PRIME MOVIE

LIFETIME

5.0

7.4

996

9

RIZZOLI & ISLES

TNT  

4.8

7.0

919

10

THE CLOSER

TNT  

4.6

6.8

816

11

EVERYBODY HATES CHRIS

NICK

4.3

6.6

882

12

BET MOVIE OF THE WEEK

BET

4.2

6.5

837

13

MEMPHIS BEAT

TNT  

4.1

6.1

709

14

THE FIRST 48

A&E

4.0

6.4

757

15

HAWTHORNE

TBS

4.0

6.1

750

16

HANNAH MONTANA FOREVER

DISNEY

4.0

6.1

822

17

EVERYBODY HATES CHRIS

NICK

3.9

6.0

682

18

TEEN MOM 2

MTV

3.8

5.6

725

19

HANNAH MONTANA FOREVER

DISNEY

3.8

6.1

790

20

HANNAH MONTANA FOREVER

DISNEY

3.8

6.1

668

21

EVERYBODY HATES CHRIS

NICK

3.7

5.6

823

22

BET MOVIE OF THE WEEK

BET

3.7

6.1

723

23

SONNY WITH A CHANCE

DISNEY

3.7

5.4

752

24

HANNAH MONTANA FOREVER

DISNEY

3.6

5.7

824

25

JONAS L.A.

DISNEY

3.6

5.4

690

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.
 
Click here for last week's Top 25 cable TV chart


Go to Target Market News homepage

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